Advantage Rent A Car Targets Business Travelers With New Nationwide Flat-Rate Program In Partnership With D.C.-Based LMO Advertising

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LMO & Advantage Will Engage New Business Customer Target Through Digital Marketing & Social Media; Agency To Use 12 Years of Market Research to Increase Advantage’s Sales

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Advantage chose LMO largely because of their digital expertise and their 12 years of market research background in the travel industry.

Advantage Rent A Car (Advantage) is transforming its business model to advance sales and customer loyalty with the help of LMO Advertising, the largest advertising agency in metropolitan Washington, D.C.

Advantage has begun the transformation with employee service training, a brand new fleet of vehicles and a new customer program for business travelers. Advantage will now target business professionals and entrepreneurs who seek value and quality service. LMO will help Advantage acquire prospective customers through various channels including digital marketing and social media engagement.

LMO’s partnership with Advantage comes at a pivotal time for the rent a car company, as it has just undergone a major restructuring effort and secured new financing to propel its growth.

“This is an exciting step for us and we have dedicated a lot of resources to improving our customer programs, retraining our teams and purchasing a better fleet of vehicles that meet the needs of business professionals and entrepreneurs across the nation,” said William N. Plamondon, the President of Advantage Rent A Car. “LMO will help us understand this challenging target market and bring an unprecedented amount of experience and expertise to our marketing and communication efforts."

Advantage will introduce a new customer program called “Advantage For Business” that offers customers a flat rate pricing structure on three car classes anytime, anywhere. In addition to a value based flat rate with no blackout dates [Economy cars start at just $32 a day], Advantage For Business offers a modern fleet of the latest vehicles, no charge for extra drivers, no young driver fee for renters 21-24 years old and an express line for business customers. Through the program, business professionals and entrepreneurs will be able to get the same great rent a car value day in and day out at every Advantage location nationwide.

“Advantage Rent A Car has an incredible opportunity to present a whole new value proposition to business travelers who use their services and we are excited to partner with them to support their digital marketing efforts for this new business venture,” said Chris Laughlin, president and CEO of LMO Advertising. “We have a deep understanding of and experience in the car rental industry and we bring years of market knowledge to Advantage.”

Advantage chose LMO largely because of their digital expertise and their 12 years of market research background in the travel industry, as a result of serving as the long-time digital agency for Avis Car Rental as well as their work with Marriott, Fairmont Hotels and Radius Travel.

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About Advantage

Headquartered in South Florida, Advantage Rent a Car is the fourth largest car rental company in the U.S. It operates in 40 U.S. airport locations. Advantage has a shared services agreement with Europcar providing its customers worldwide car rental opportunities. Advantage delivers quality fleet and friendly service at reasonable rates. For more information, visit http://www.advantage.com.

About LMO
Founded in 1995, LMO Advertising is a full-service communications agency with offices in Arlington, Va. and Baltimore, Md. LMO specializes in serving clients in the following industries: travel and tourism, financial services, and military and government, among others. For more information, visit http://www.lmo.com

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Ailis Wolf
Van Eperen & Company
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