CrossView Clients See Online Sales, Traffic Surge by Double Digits over Industry Average across Holiday Period

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Specialty retailer sees revenue rise more than 230% on Monday post-Thanksgiving, while another premium brand saw traffic increase 70% year over year.

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Our clients' success can be attributed to rigorous testing and adjustments made prior to the holiday season. We work closely with customers to determine load requirements based on expected volumes.

CrossView, Inc., a commerce agency that delivers end-to-end commerce solutions and services to leading global brands, saw client online revenue climb 27% over last year’s sales between Thanksgiving and through Cyber Monday. Orders over the five-day period among CrossView clients rose 23% year over year, while web store traffic increased 28%. This is in contrast to analysis from a leading industry benchmark, which reported only a 12.6% overall increase in sales between Thanksgiving and through Cyber Monday.

Highlights among CrossView clients include:

  • A 42% increase in revenue year over year on Monday post-Thanksgiving. This is 25% higher than the record-breaking 17% rise in sales across the industry according to leading analytics firm comScore.
  • One specialty retailer saw one-day revenue rise more than 230%, while another premium brand saw traffic increase by 70%.
  • Black Friday online traffic for CrossView clients rose 32% in 2014.
  • Even online orders from a brick-and-mortar department store brand rose by 60% on the Saturday following Black Friday.

In 2013, the shortened holiday season forced retailers to offer promotions earlier. As a result, Monday's post-Thanksgiving sales, orders and traffic rose by only single digits. This year, CrossView clients saw strong numbers across all five days of the holiday period with no disruptions in service and, through Managed Services delivered by CrossView, technology that scaled to meet high demand.

In fact, all CrossView Managed Services customers maintained 100% operational availability and functionality across the five-day holiday selling period.

“These customers receive 24-hour proactive support, which includes minor adjustments during peak load times to ensure stability,” said CrossView’s David Zoretic, Vice President, Managed Services. “Their success can be attributed to this vigilance, and to rigorous testing and adjustments made prior to the holiday season. We work closely with customers to determine load requirements based on expected volumes.”

Mobile doubles

Consistent with the industry trend, CrossView customers saw overall revenue from mobile phones double in 2014, rising from 6% to 12%. More than a third of traffic to CrossView client sites came from mobile phones, while last year mobile phones represented just a quarter of the traffic. However, tablet traffic, sales and revenue showed flat growth from 2013. A higher percentage of visitors continued to convert better on tablets, but there was not an increase in traffic from these devices this holiday weekend.

“As we've seen in years past, mobile phone traffic, sales and orders continue to grow,” said CrossView’s Jenny Elliott, Senior Manager of Digital Analytics. “Shopping on Thanksgiving Day has become more popular as a result of retailers’ investments in responsive design and mobile friendly websites allowing consumers to shop from anywhere, even when they travel for the holidays.”

About CrossView:
CrossView, a global cross-channel commerce solutions provider, delivers strategy, technology and services for a connected commerce enterprise. Our omni-channel commerce solutions unify marketing and technology for more personalized, profitable customer experiences. We build, integrate, launch and manage technology across all touchpoints, partnering with clients to understand, engage and delight customers.

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Kate Mougey
CrossView
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