Hammerhouse Launches Industry-Leading 5th Annual Survey of Originators’ Opinions

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Requesting originators input to help shape the mortgage industry’s future post QE

Hammerhouse Strategic Growth Partners

"It helps shape a better, more aware, mortgage industry and creates visibility to the core components that impact and best represent the needs at the street level,” continued Mr. Waterhouse

Hammerhouse LLC, an expanding national recruiting and strategic growth firm for the financial services industry with mortgage sales and leadership placement at its core, launched today its Fifth Annual Survey of Originators’ Opinions, which has become the leading source of loan originator opinions on critical issues facing the mortgage industry and impacting their production and job performance. The Annual Survey of Originator Opinions has become a key resource for leaders and mortgage lenders as they focus on supporting, attracting, hiring and retaining top production talent with relationship-based, transferable books of business.

To participate in this Annual Survey of Originator Opinions, please click here and enter for a chance to win an iPad or visit the “What’s Hot” section on the company’s website. The survey will take less than 5 minutes to complete.

“2015 will be the first year of the post-Federal Reserve’s quantitative easing, as well as a projected reduction in Mortgage Originations from $1.8 trillion in 2014 to around $1 trillion projected in 2015. It will be a year filled with scratching and clawing for purchase business and we expect to see dramatic movement in the industry as consolidation, geographic assessment and product rebalancing intersects with regulatory compliance and operational efficiency,” commented Drew Waterhouse, Managing Director of Hammerhouse. “We appreciate and respect the time of those who consistently participate in our annual survey and ask for those who have not yet, to take a few minutes to complete this survey. It helps shape a better, more aware, mortgage industry and creates visibility to the core components that impact and best represent the needs at the street level,” continued Mr. Waterhouse.

As a thank you for participation, Hammerhouse will randomly select one respondent to receive an iPad. The winner will come from survey submissions received no later than January 15, 2015. The raffle winner will be posted on our website February 2, 2015. We will be quantifying the results from the survey and will make them available on our website on February 16th, 2015 for all those who participated.

The Hammerhouse annual survey covers the Six Core Components we evaluate during the Model Match process within the mortgage origination industry: Leadership, Culture, Business Model, Operations, Technology and Geography. All mortgage loan originators (bank, mortgage bank, correspondent or broker) are invited to complete the survey. Answers are confidential and will only appear in an aggregate analysis. Results of the survey are used to educate lenders and vendors on the perceptions of loan officers, and to advocate for improvements that will benefit loan officers, leaders, lenders and consumers.

The Hammerhouse Fourth Annual Survey of Originator Opinions released in early 2014 demonstrated:

  •     Market concerns had supplanted regulatory oversight as the top issue facing the industry.
  •     Lender’s operational capability was joined by marketing support as their most important attributes.
  •     Leaders of lending organizations are now being judged more on their ability to communicate and to be accountable for their actions.
  •     Originators are not being sufficiently represented in the recruiting process.
  •     Overall loan volume will drop, but personal production will rise.
  •     Satisfaction with their firms and their careers remains high.

This year’s survey will continue to track trends in originator opinions across the Six Core Components, but also focus on originator views at the street level. Hammerhouse believes that current trends suggest originators who are aligned with a firm that is Vertically Model Matched for their market will continue to excel with customers and referral partners at the local level and will be best positioned to outperform peers.

About Hammerhouse LLC

Hammerhouse LLC is an expanding national recruiting and strategic growth firm for the financial services industry with mortgage sales and leadership placement at its core. Founded in 2008, Hammerhouse partners with clients to source, attract model match, hire and retain revenue-generating human capital at all levels of an organization from production to executive leadership. Through its unique model matching process, Hammerhouse helps mortgage bankers and depositories, as well as private equity firms, expand top line revenue by adding purchase-oriented mortgage professionals that have developed transferable relationships with referral partners and past customers. For more information on Hammerhouse LLC, please visit http://www.teamhammerhouse.com.

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Cara Hopkins
Hammerhouse, LLC
949.655.0385 Ext: 129
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