Driving America Forward: Exploring Advancements in Biotechnology with Mediaplanet’s “Renewable Energy” Campaign

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Biotechnology is helping the United States tackle some of the most pressing issues of our time — from advancing public health initiatives and developing cleaner fuels, to increasing the sustainability of our farmland and developing bio materials that reduce our dependence on finite fossil fuels. Today, Mediaplanet announces release of "Renewable Energy" within USA Today and online.

December 5--Mediaplanet today announces distribution of its first cross-platform edition of “Renewable Energy,” showcasing innovations in biotechnology from the latest advancements in biofuels to the biochemicals that impact our daily lives. Biotechnology is helping the United States tackle some of the most pressing issues of our time — from advancing public health initiatives and developing cleaner fuels, to increasing the sustainability of our farmland and developing bio materials that reduce our dependence on finite fossil fuels.

The print component of “Renewable Energy” is distributed within this weekend’s edition of USA Today in Carolinas, Los Angeles, New York, San Francisco, Washington / Baltimore, and Denver with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

In an exclusive interview with NASCAR driver and American Ethanol spokesperson Austin Dillon, readers learn about the benefits of using a higher ethanol blend in vehicles. Dillon urges readers to support this locally grown fuel which has withstood the rigors of NASCAR for over 300,000 miles. Dillon shares that he is “proud of the introduction of American Ethanol to racing as a means of cutting our emissions with a clean, renewable alternative fuel.”

This campaign was made possible with the support of Growth Energy, NASCAR, NASCAR driver Austin Dillon, Algenol Biofuels, Elevance Renewable Sciences, American Council on Renewable Energy, Renewable Fuels Association, Clariant, Advanced Biofuels Association, Solar Energy Industries Assocation and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Kelsey MacArthur
kelsey.macarthur(at)mediaplanet(dot)com
646-922-1404

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Kelsey MacArthur
Mediaplanet
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