Sustaining Canadians’ Access to Quality, Affordable Healthcare through Neighbourhood Pharmacies in Mediaplanet’s “Healthcare Closer to Home” Print and Online Publication

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Mediaplanet announces distribution of its first installment of the Healthcare Closer to Home campaign, highlighting why increased awareness and use of neighbourhood pharmacies can be the best place to address Canadian’s healthcare needs.

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...The neighbourhood pharmacist will remain your trusted, friendly healthcare advisor, whose primary focus will always be your health and wellbeing.

The print component of Healthcare Closer to Home is distributed within today’s National Post, with a circulation of 160,000 copies and an estimated readership of 420,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication features an editorial covering the pharmacy of tomorrow and how the pharmacists’ scope of practice expands, they will play a larger role in ensuring patient wellbeing. “Whether you’re dealing with your neighbourhood pharmacist in person, in the pharmacy, on the phone, or over the internet, the neighbourhood pharmacist will remain your trusted, friendly healthcare advisor, whose primary focus will always be your health and wellbeing.”

Special thanks to the Neighborhood Pharmacy Association of Canada, for their support and contributions in the making of this campaign.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Press Contact:
Martin Kocandrle
martin.kocandrle(at)mediaplanet(dot)com
(416) 583-2203

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Laura Shaw
Mediaplanet
+1 416-583-2263
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Martin Kocandrle

(416) 583-2203
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@MediaplanetCA
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