Neff Associates Gets International Recognition and Continues to Grow

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Neff Associates, a full-service, Philadelphia based marketing firm has made some exciting strides in the last few months. 2014 began with awards from the Ragan and PR Daily’s ACE Award for Communication Excellence in Branding, a Bulldog Award (the only industry awards chosen by journalists and bloggers) for Excellence in Media Relations and Publicity and 7 Graphic Design USA awards.

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My colleagues and I put a lot of blood, sweat and tears into our work day-in and day-out and it’s very gratifying to see the agency’s continued growth.

Neff Associates, a full-service, Philadelphia based marketing firm has made some exciting strides in the last few months. 2014 began with awards from the Ragan and PR Daily’s ACE Award for Communication Excellence in Branding, a Bulldog Award (the only industry awards chosen by journalists and bloggers) for Excellence in Media Relations and Publicity and 7 Graphic Design USA awards. Most recently, the Neff PR team took home the PRSA Pepperpot in the Media Relations category. Neff Associates simultaneously kicked off the New Year by adding several impressive clients to the company roster. Zavino Restaurant Group, the Philadelphia Eagles’ Marcus Smith II, The Artisan’s Cellar, HC Pody, Traction Tire and The Gaslight are a just a few additions to Neff’s diverse list of clients. Neff Associates was also excited and privileged to work with Old City District on promoting and designing creative pieces for the first annual Old City Fest. As a proud sponsor of the fall festival, Neff Associates played a key role in drawing the estimated 15,000 attendees to the Old City streets. Following a successful year, Neff Associates is excited for continued growth in 2015.

In addition to these distinctions and new clients, Neff has added an abundance of impressive new hires to the already well-rounded team. Across all disciplines, the agency has expanded their staff overall by 40 percent. The addition of Graphic Designer Lauren Hayes and UX/UI Designer Daeun Song to the creative and interactive departments will allow Neff Associates to take on even more amazing branding and website projects. Hayes is a 2013 graduate of Virginia Commonwealth University. After graduating with her BFA, Hayes worked at Playworkgroup NYC and Philadelphia branding agency 160over90. Song joins Neff Associates with a Masters of Industrial Design from The University of the Arts and a BA in Industrial Design from Mokwon University in Daejeon, Korea. She has the rare ability to work with different cultures and perspectives in brand identities and visual interfaces.

Neff Associates has doubled the size of the Public Relations and Social Media department with the additions of Senior Account Executive Alison Kessler and Account Executives Kelly Devine and Lauren Alwine. Kessler brings a wealth of public relations experience to Neff Associates following her time at New York and Philadelphia agencies. She received her BA in Communications from Boston University and her Masters of Journalism & Integrated Marketing from Northwestern University. Devine is a 2012 graduate of St. Joseph’s University, where she majored in Food Marketing. Devine is a world-ranked Irish Dancer and represents the city of Philadelphia as The Mary from Dungloe. She was named runnerup in the international competition over in Dungloe county Donegal, Ireland. Alwine recently graduated with her Masters in Media Studies from Pennsylvania State University after finishing her BA in Sociology from the University of Virginia. She is a two-sport Division 1 collegiate athlete, competing in Soccer and Field Hockey. Both Devine and Alwine bring a variety of internship experience to the Public Relations and Social Media department.

New hires in other departments include Media Coordinator Hilary Lassoff in Media Buying and Alexandra Kerke in Account Management. Lassoff is a 2013 graduate of the Florida Institute of Technology where she earned a BS in Business and Marketing and was a member of the Varsity Golf Team. She has experience in sales promotion, marketing and advertising, and started her own golf apparel company, LOAG Inc. Kerke joined Neff following her time at The Christopher Radko Company as a Product Marketing Manager, where she led the development and long-term strategy with nationwide clients such as Saks, Bloomingdales and the Chicago Cubs. She graduated from Drexel University with a Design and Merchandising degree. The creative department added a new Interactive Developer with Demetrius Burgess, a 2012 graduate of the University of the Arts.

“My colleagues and I put a lot of blood, sweat and tears into our work day-in and day-out,” says President and Founder David Neff, “and it’s very gratifying to see the agency’s continued growth.”

ABOUT NEFF ASSOCIATES
Founded in 1987, Neff Associates is an award-winning agency that specializes in hospitality, retail, real estate and B2B accounts. Neff Associates provides all services in-house, from branding and PR to website design and development to social media. For more information, please visit neffassociates.com.

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