Marilyn Monroe™ Spa Officially Launches at Hyatt Times Square New York

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Marilyn Monroe™ Spas brings its successful hotel spa concept to New York City, offering the full breadth of signature spa services in one location

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The new Marilyn Monroe Spa at the Hyatt Times Square brings a reenergized spa experience to the already standout hotel… one of engagement, luxury, approachability and fun.

Marilyn Monroe™ Spas, a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe™ brand, has officially unveiled its Hyatt Times Square New York spa location called Timeless, a Marilyn Monroe™ Spa at Hyatt Times Square New York.

The final piece of the transformation of the multi-million dollar Hyatt Times Square Timeless spa into a Marilyn Monroe™ Spa is now complete with the addition of the spa company's signature Marilyn Monroe Glamour Room. The 6,000 square-foot spa now features glamour services such as hair, nails, and make up along with facials, massages and other body treatments--bringing all of the Marilyn Monroe signature services to the luxury hotel.

Led by hospitality industry veterans, Niki T. Bryan, founder and CEO and Allen “Al” R. Weiss, executive chairman, Marilyn Monroe™ is both a national and global icon, synonymous with timeless glamour and style.

“Guests of the Hyatt Times Square will find that the fun, flirty, fabulous experience offered at Marilyn Monroe™ Spa is lavish, yet an affordable luxury with a social twist,” said Bryan. “In true Marilyn Monroe fashion, our brand sets itself apart with its appealing aesthetics – sleek and chic. Our approach to the ‘spa day’ is fresh, allowing guests to create their own experience, whether it be one of rejuvenation and quiet relaxation, a social getaway with girlfriends, or anything in between.”

On the services menu, guests will discover more than 100 treatment options, including favorites such as Marilyn’s Signature Manicure/Pedicure, Marilyn’s Signature Fassage™, Gemstone Massage, Steamy Wonderful™ and many more.

Timeless, a Marilyn Monroe™ Spa at Hyatt Times Square New York is located at 135 W. 45th Street, on the third floor. In addition to offering stunning views of Manhattan, the new spa will feature:

  • Five multi-function spa treatment rooms
  • Relaxation room
  • Full service men’s and women’s locker rooms with steam rooms, wet and dry grooming area and a full amenity offering
  • Glamour Room with full service salon, dry bar stations, makeup bar, brow bar, shampoo stations, manicure bar and pedicure area
  • Exclusive Marilyn Monroe™ Spa retail products

“We are excited to welcome the Marilyn Monroe™ Spas brand into the Hyatt Times Square,” said General Manager of the Hyatt Times Square, Phil Stamm. “We are confident that this partnership will elevate the resort experience for our guests and allow us to continue to offer the highest quality of service and amenities.”

The Marilyn Monroe™ Spas brand currently has eight locations open among its three unique concepts: Marilyn Monroe™ Glamour Rooms, Marilyn Monroe™ Nail Lounges and Marilyn Monroe™ Spas, with additional locations opening soon and many more locations planned for 2015.

“The new Marilyn Monroe™ Spa at the Hyatt Times Square brings a reenergized spa experience to the already standout hotel… one of engagement, luxury, approachability and fun,” said Weiss. “This is one of five Hyatt locations across the country that currently feature our branded spas, and we’re excited to bring our concept to other locations throughout the nation. We’re finding that the Marilyn Monroe™ Spas brand is the perfect fit for hotel owners desiring to elevate their spa in order to compliment the guest experience.”

Guests may visit http://www.MarilynMonroeSpas.com for a full menu of services, online reservations, event announcements and more.

About Marilyn Monroe™ Spas
Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe brand. The brand provides superior standards of service, products, customer environment and value to its international clientele. Marilyn Monroe™ Spas consistently fulfills its clients’ desire to “be wonderful” in a fun, social and glamorous environment through its Marilyn Monroe™ Spas, Marilyn Monroe™ Glamour Rooms, Marilyn Monroe™ Nail Lounges and Marilyn Monroe™ Spas’ exclusive line of beauty products. For more information, please visit http://www.MarilynMonroeSpas.com.

About Hyatt Times Square New York
Opened in December 2013, the 487-room Hyatt Times Square New York at 135 West 45th Street offers a prime location in the heart of the Theater District, just steps from Rockefeller Center, Radio City Music Hall and the Sixth Avenue business district. The chic 54-story hotel reflects the excitement of its neighborhood and surroundings. Spacious George Wong-designed rooms, averaging 364 square feet, feel like luxury private apartments with floor-to-ceiling windows and an eclectic collection of city-themed pop, minimalist and conceptual artwork. Guests may also enjoy the hotel’s state-of-the-art, StayFit fitness center with floor-to-ceiling windows. The 4,200 square foot Timeless, a Marilyn Monroe™ Spa, is the only full-service hotel spa in the area and provides manicure and pedicure stations, signature massages and couples treatment rooms. Dining options include T-45 Diner, a George Wong-designed eclectic diner which offers a creative approach to classic diner food, and Bar 54, the city’s highest rooftop lounge with river-to-river views, outdoor fireplaces and Julie Reiner designed specialty cocktails. The 2,000 square foot meeting center provides three adjacent rooms, each with a terrace and natural light, as well as state-of-the-art audiovisual facilities. For more information and reservations, visit http://timessquare.hyatt.com.

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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