BeMyDD Launches Designated Driver Program in Joint Promotion with Brown-Forman

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BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today launched a joint promotion with Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business with brands including Jack Daniel’s, Southern Comfort, Finlandia, Korbel and others. First time users of the BeMyDD transportation service will receive a US$20 discount on their first reservation.

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“We encourage consumers to plan ahead and arrange for a Designated Driver through BeMyDD and give the gift of a DD to family and friends to enrich their holiday season. We are proud to partner with BeMyDD this holiday season to keep our roads safe.”

BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today launched a joint promotion with Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business with brands including Jack Daniel’s, Southern Comfort, Finlandia, Korbel and others. First time users of the BeMyDD transportation service will receive a US$20 discount on their first reservation.

BeMyDD offers another option to ridesharing services such as Uber and Lyft with a range of affordable services where professional, experienced chauffeurs operate the customer’s own vehicle, priced at pre-determined rate free of surge pricing or other surprise fees. All drivers are background screened, interviewed and fully insured by ByMyDD.

“We believe in producing and promoting our brands responsibly,” said Marc Hindorff, Senior Corporate Responsibility Manager at Brown-Forman. “We encourage consumers to plan ahead and arrange for a Designated Driver through BeMyDD and give the gift of a DD to family and friends to enrich their holiday season. We are proud to partner with BeMyDD this holiday season to keep our roads safe.”

Brown-Forman will be promoting the Designated Driver Program through social media to followers of its brands. The US$20 discount can be obtained by making a reservation at any of the following pages:

  •     Jack Daniel’s: bemydd.com/jackdaniels
  •     Woodford Reserve: bemydd.com/woodfordreserve
  •     Old Forester: bemydd.com/oldforester
  •     Early Times: bemydd.com/earlytimes
  •     Canadian Mist: bemydd.com/canadianmist
  •     Collingwood: bemydd.com/collingwood
  •     Sonoma-Cutrer: bemydd.com/sonomacutrer
  •     Korbel: bemydd.com/korbel
  •     El Jimador: bemydd.com/eljimador
  •     Herradura: bemydd.com/herradura
  •     Southern Comfort: bemydd.com/southerncomfort
  •     Chambord: bemydd.com/chambord
  •     Finlandia: bemydd.com/finlandia
  •     Tuaca: bemydd.com/tuaca

The US$20 discount is only available to first time customers of the BeMyDD service and the reservation must be made by individuals that are 21 years of age or older. A three-hour minimum driver reservation is required. Rates vary by city and range between $14 and $19.50 per hour. The promotion runs until January 2, 2015.

BeMyDD has had a formal partnership with Brown-Forman for three years and continues to work closely with the company to promote responsibility. In addition to the Designated Driver Program, the two companies are running radio spots in Tampa promoting Jack Daniel’s and Southern Comfort brands in conjunction with BeMyDD’s designated driver services.

“BeMyDD is all about having fun, but doing it in a responsible way,” said Arthur Simanovsky, BeMyDD President and CEO. “Brown-Forman is a valued partner in helping us promote that important message.”

About Brown-Forman

For more than 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,200 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

About BeMyDD

BeMyDD (Be My Designated Driver) is the nation’s largest designated driver service currently operating in 76 markets in 31 states. This convenient, safe, reliable and affordable alternative transportation service provides a chauffeur at a discounted rate by driving the customer's automobile. Professional, experienced drivers are fully background screened, interviewed and insured by ByMyDD and wear formal business attire. BeMyDD was founded in 2010 and is headquartered in Cleveland, OH. The company has national partnerships with leading liquor and wine companies such as CÎROC and Brown-Forman to promote social responsibility. To schedule a professional driver, go to BeMyDD.com, call +1 (877) U BeMyDD (823 6933), or download the mobile app. To learn more, visit http://www.BeMyDD.com and follow us on Facebook; LinkedIn; Google+; YouTube and Twitter.

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Contact:
Michael E. Donner                        
EVP, Chief Marketing Officer                            
mdonner(at)BeMyDD(dot)com                
+1 (877) 823 6933

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BeMyDD LLC
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