Mountain Life and Sony's Action Cam - a Perfect Fit

Share Article

Crested Butte Mountain Resort partners with Sony to offer free Action Cam loans

Sony's Action Cam in action!

We can't wait to see the footage from the slopes.

In line with all the adventure to be found at Crested Butte Mountain Resort (CBMR) and the beauty that surrounds the area, guests can now capture their experience with Sony’s Action Cam. Recently, the resort signed a partnership agreement with Sony Action Cam to launch a loaner program in the base area giving guests the opportunity to experience the Action Cam firsthand, which started Thursday, Dec 11. Action Cam will help to kick off the season at the Dec. 13 CB Santa Ski Crawl event, capturing the event through the Action Cam lense and sharing Santa’s POV with the world.

"We are thrilled to partner with Crested Butte and put the Action Cam into the hands of their guests this season,” said Patrick Huang Director of the Action Cam business at Sony Electronics. “Sony Action Cam allows everyone to share their adventures and tell stories in a new way. We can’t wait to see the footage from the slopes.”

Throughout the winter season, Sony Action Cam will have a tent set up in the resort base area outside the rental & demo shop, with a team who will introduce consumers to the Action Cam and provide free loans for use on the ski slopes and throughout the resort. Each camera is installed with a 5-minute SD card. When the guest returns the camera, the onsite crew will upload the footage and email it to each user, so they can share their Crested Butte experience with their friends, family and the world through Action Cam’s and CBMR’s social media platforms @ActionCam and @skicrestedbutte with #ActionCam and http://www.sony.com/actioncam.

“This is a great opportunity for guests to capture their experience while here at the resort with a high-end, user-friendly camera,” explains Scott Clarkson, vice president of marketing and sales. “Being in Crested Butte is all about making memories and now our partnership with Sony’s Action Cam helps our guests capture and relive them. The brand alignment is perfect for us and we look forward to working with Sony on this project for the next year to come.”

About Sony:
Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets. Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line and the Handycam® video camera line, as well as premium lens offerings from partners ZEISS® and G-series Lenses.

About Crested Butte:
Nestled in the heart of Colorado’s Rocky Mountains, Crested Butte is committed to preserving the pristine landscape and mountain lifestyle. With vibrant Victorian store fronts and expressive local characters, the small historic town remains true to its heritage and radiates an unparalleled welcoming and inviting spirit that celebrates a simpler life and time. Thanks to a widely diverse landscape, outdoor enthusiasts of all levels will find a new challenge with each visit. From world-class mountain biking, to legendary skiing and snowboarding, to a secluded fly-fishing experience, Crested Butte is one of Colorado’s best-kept secrets.

For more information about Crested Butte's lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 600-2803 or visit the web site at http://www.skicb.com.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Erica Mueller
@skicrestedbutte
since: 05/2009
Follow >
Crested Butte Mountain Resort
Like >