Business owners should add color that complements their company logo and draws the customer’s eyes to due dates, payment amounts and payment terms can be very effective.
Atlanta, GA (PRWEB) December 18, 2014
C2C Resources, a national commercial debt collection agency, commented today on the benefits of adding color to invoices this holiday season. The company believes accenting an invoice with color can encourage customers to promptly pay their invoices.
“The psychology behind color is fascinating,” explained Todd Tinkler, President of C2C Resources. “I am a firm believer of the everything-in-moderation philosophy. Business owners should add color that complements their company logo and draws the customer’s eyes to due dates, payment amounts and payment terms can be very effective.”
Holiday colors, such as red, green or blue, should be used as accent colors within the invoice. Tinkler believes the colors green and blue are best on the majority of invoices that businesses send out, while the color red should be used for sparingly to emphasize urgency.
- Green: The color green has a connotation with money. This can encourage customers to pay quicker because the customers already have the thought of money in their heads.
- Blue: The color blue can encourage the feeling of calmness, trust and order. By adding more blue accents on an invoice, it can help bring authority to the company.
- Red: The color red is regularly connected with past due or urgent invoices. While it is often perceived as a positive color, including too much red on an invoice can becoming confusing for the customer and be perceived as a red flag.
“A visually pleasing invoice is always going to encourage quicker payment,” said Tinkler. “In the age of digital invoices, the addition of color is so easy and it will allow business owners to put their best feet forward as they approach 2015.”
For a full overview of the use of color on invoices, visit the C2C Resource blog: http://www.c2cresourcesblog.com/.
About C2C Resources:
C2C Resources is a global Commercial Debt Collection agency headquartered in Atlanta, Georgia. The company collects commercial debt on behalf of their over 25,000 clients and is considered one of the top agencies in the country. The executive team at C2C brings more than 60 years of experience helping businesses collect their accounts receivable.
C2Cs powerful combination of Profit Maximizer, InfoMax Collection System, and Legal Forwarding Edge, can help your company be more effective with your own in-house collecting and maximize recovery of accounts turned over for collection.