Greater Ontario Convention & Visitors Bureau Brings Director of Communications In-House with New Hire

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Sue Oxarart, a respected professional with more than 25 years of industry experience, will direct and oversee all communications during a period of tourism growth for the region.

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Bringing everything in-house will not only streamline all communications efforts, it will increase efficiency while lowering costs.

In the midst of record-breaking growth, the Greater Ontario Convention & Visitors Bureau elected to increase effectiveness by appointing an in-house public relations and communications expert to direct and coordinate all of the organization’s future communications needs.

Prior to Oxarart’s appointment, much of the Greater Ontario Convention & Visitors Bureau's public relations and communication efforts were contracted by outside consultants. Bringing Oxarart in-house is not only a cost-effective measure, it also allows the Greater Ontario Convention &; Visitors Bureau to maintain one voice with consistent messaging for all of its events and activities.

Sue Oxarart, the Greater Ontario Convention & Visitors Bureau’s new Director of Communications, is a native of Ontario, a local expert and professional with more than 25 years of experience leading marketing initiatives for multi-million-dollar companies across diverse industries.

Most recently, she was marketing director of Citizens Business Bank Arena, a 224,000-square-foot facility hosting professional ice hockey, soccer and other sporting competitions as well as concerts, family shows and special events. She was previously marketing director for Ontario Mills Mall, California’s largest value retail destination, and held other marketing-related positions for the San Bernardino County Sheriff’s Department, Ontario Chamber of Commerce, Huell Howser Productions and more.

“Sue is a dynamo when it comes to destination marketing,” said Michael Krouse, president and CEO of the Greater Ontario Convention & Visitors Bureau. “We have been very impressed with the quality of work she has done for others in the past, and look forward to expanding our marketing efforts under her leadership as director of communications.

“Bringing everything in-house will not only streamline all communications efforts, it will increase efficiency while lowering costs,” Krouse added.

Oxarart is highly involved in the Greater Ontario community as marketing chair of the Inland Empire Tourism Commission, a member of the Ontario and Rancho Cucamonga chambers of commerce, director for Chaffey College Foundation and in a number of advisory roles with local clubs and charities.

The Greater Ontario Convention & Visitors Bureau in the past two years has experienced dramatic growth -- and that’s only the beginning! In the past two years the organization has produced annual events such as The Huck Finn Jubilee music festival, The Route 66 Crusin’ Reunion car show, and Inland Empire Restaurant Week to expand destination brand awareness, attract visitors to the area, and increase hotel room stays. The Greater Ontario Convention &; Visitors Bureau was recently awarded, by the State of California, approval to build, own and operate a California Welcome Center in Ontario Mills Mall in 2015.

Two years ago, the Greater Ontario Convention & Visitors Bureau drew industry support to implement a Tourism Marketing District and an aggressive five-year strategic plan that includes focused marketing plans and initiatives as well as events and promotions associated with destination awareness and bringing visitors to the region.

About the Greater Ontario Convention & Visitors Bureau
The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga California to visitors nationally and internationally. As destination experts we provide groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, California. Ideal for leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. For meeting needs of all sizes – from a conference room to a citywide convention utilizing the Ontario Convention Center – or for a special exposition or sporting event, the Greater Ontario Convention & Visitors Bureau will provide the necessary destination support tools to execute a successful experience. Visit http://www.discoverontariocalifornia.org.

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