Aloft Orlando Downtown And Whats2Hot.com Ring In The New Year With A Special “Toast”

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Join Downtown Orlando’s Premiere Hotel Aloft Orlando Downtown and the Voice of Everything Worth Doing Whats2Hot.com for an Unforgettable New Year’s Eve Event

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Celebrate the start to a New Year in fashion as Aloft Orlando Downtown joins forces with the voice of Everything Worth Doing Whats2Hot.com to bring you a one-of-a-kind New Year’s Eve celebration “Toast” on Wednesday, December 31 starting at 9pm and continuing on until 2am. General admission guests will party in style at Aloft’s ultra-chic W-XYZ lounge and patio overlooking bustling Orange Avenue ($40 per person). VIP event-goers will enjoy unlimited liquor, wine and beer until 1am, plus a private lounge with a champagne fountain, elegant seating, hors d'oeuvres and special musical entertainment ($150 per person, $250 per couple).

For one night only, the W-XYZ lounge and patio will be decked in champagne inspired décor with six fully staffed bars and music provided by Bear Karry. VIP guests get to turn up the volume in the special Miami inspired posh lounge with light food, desserts, a premium craft cocktail bar and Red Bull Thr3style DJ Rincon spinning throughout the night. In true New Year’s fashion, all partiers will get to salute another year with a champagne toast at midnight.

“After an amazing turn out at our ‘Haunted Hotel” Halloween bash and fundraiser this year, we’re thrilled to keep the holiday spirit going and celebrate the New Year by throwing what’s sure to be the best party in Orlando,” says Event Organizer Chris Nault. “New Year’s Eve is all about rejoicing the past and ringing in the future and what better way to do that than at this unbeatable location in the heart of the city,” adds Aloft General Manager Craig Leicester.

Make your last party of the year one to remember and join the finest in the city at the exclusive “Toast” New Year’s Eve Celebration at Aloft Orlando Downtown located at 500 South Orange Avenue. For more information and to purchase advanced tickets, visit http://www.nyetoastorlando.com or contact Chris Nault of Sugarfree Branding at chris(at)sfbranding(dot)com or 407.690.8133.

About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit http://www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, visit http://www.spg.com.

MEDIA CONTACT: Ilene Lieber, 321-277-7812, ilene(at)passionprconsulting(dot)com

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