Entertainment Experience LLC Leverages eeColorPlus™ Technology To Provide Users With Ability To Dynamically Manage Skin Tones In Images To Suit Regional Preferences

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eeColorPlus™ processing model can be used for any current or future display technology, with any color gamut capability, including the new generation of Ultra High Definition (4k) displays and the increasingly popular Pentile display panels.

Allowing users to set their preference for the way skin tones are rendered without distorting the colors elsewhere in the image is a major new feature of eeColorPlus and supports real time regional customization of image displays

Entertainment Experience LLC announced today the availability of dynamic skin tone preferences in its eeColorPlus™ digital image processing product family.

"Allowing users to set their preference for the way skin tones are rendered without distorting the colors elsewhere in the image is a major new feature of eeColorPlus™ and supports real time regional customization of image displays," said John Parkinson, CEO of Entertainment Experience. "The technology we have developed and integrated not only allows us to further improve the quality of displayed still and video images, but simultaneously allows us to render skin tones in a cooler or warmer palette, according to the preferences of a region or ethnic group. Where cooler skin tones are preferred, such as in Asia, we can accommodate this without changing the original image and without generating unnatural artifacts in the remainder of the image."

The eeColorPlus™ processing model can be used for any current or future display technology, with any color gamut capability, including the new generation of Ultra High Definition (4k) displays and the increasingly popular Pentile display panels. The result is highly accurate colors without the artifacts that were typical of previous color management methods.

"What is especially groundbreaking about our design is that it is implemented in software, so there is no additional hardware cost involved, minimal power penalty when running,” said Parkinson. “We are able to easily keep up with the rapidly evolving processing capability of current and future graphics processors and display technologies, working across many different vendors’ devices.”

eeColorPlus™ customers include top global Original Design and Manufacturing companies and the brands for whom they work, and implementations are available for DirectX (Microsoft Windows) Android and iOS devices. Dynamic skin tones will be available for devices shipping after January 1, 2015.

About Entertainment Experience
Entertainment Experience, LLC, was established in 2008 with a global focus changing the cost and value performance of digital entertainment solutions in homes. With the evolution of technology, it now travels with us. The company has seen a need to broaden its scope to look into optimizing all sorts of digital entertainment solutions. With its eeColor technology, EE has been creating solutions for all sorts of technology to adapt with the human eye-brain connection to process and project images in a similar, optimal manner. With their unique ability to provide the most affordable and highest quality color and visual experience on the market today, EE is on the fast track to provide and offer a premium viewing experience with all sorts of technology to users. For more information on Entertainment Experience, please visit http://www.eecolor.com/.

About Razzor Technologies, Inc.
Razzor Technologies was established in 2012 by veterans of the semiconductor design industry. Razzor, based in Irvine, CA, develops sophisticated but extremely efficient algorithms and software for adaptive image processing. Razzor's vision is to enhance every display with Razzor's Video Processing Algorithms. Major OEMs and ODMs benefit from Razzor's custom algorithms by getting better video quality without having to pay for higher cost displays. In addition Razzor's algorithms enable potentially significant power savings on mobile devices.

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