Choix - A Woman Led Startup - Introduces All New Makeup Shopping Experience That Will Transform The Beauty Industry

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Choix is a woman led startup that lets beauty shoppers sample any makeup product before they buy it - when and where they want - without having to try it on the back of their hand or the pressure to buy in-store. Learn more at http://www.sochoix.com.

Choix believes that beauty shoppers need to touch and try makeup - on their face - to love it. But let’s face it; it’s pretty gross to sample the makeup in the store that has been sitting there for everyone to touch.

Choix believes that beauty shoppers need to touch and try makeup - on their face - to love it. But let’s face it; it’s pretty gross to sample the makeup in the store that has been sitting there for everyone to touch. The typical makeup buyer ends up sampling makeup on the back of her hand or getting pressured by the sales associate to make an impulse purchase. And at home, her subscription boxes are filled with products she didn't actually want because she didn't get to choose what to try. Beauty boxes are filled with junk and the unused and unwanted samples end up in the trash.

Choix isn't another beauty-box palming off random samples to the consumer. Choix is a woman-led startup that aims to improve the makeup shopping experience. Choix gives customers choice to try the products they want from all of the top luxury makeup and cosmetic brands. It is a new and better way for makeup shoppers to discover and try cosmetics - through their own customized box of makeup samples.

Membership to Choix is only $20 a month which includes 5 makeup products to try and $10 of store credit, every month. Each month members select 5 makeup products to try from the high-end brands carried by Choix. Choix's cosmetic consultants then measure out the perfect sized sample from the full-sized product and give enough product to try for the day or a night out. Once shoppers fall in love with a product sampled, she can use the $10 store credit towards the purchase of the full-sized product. With Choix, beauty shoppers no longer have to worry about buying makeup they’ll never wear and can’t return because they didn’t get a chance to sample it properly.

Beauty shoppers love the experience that Choix provides. In a review of Choix in Marin Magazine, Veronica Sooley says "Sure, you could go try these brands out at the makeup counter, but with all of the germs that live in those samples there is no way I’m trying a lipstick or eyeshadow on my actual face...Choix packages the samples themselves, making sure everything is germ-free and packaged to perfection. I couldn’t get over how adorable the box was that everything came in."

Getting started with Choix and creating your first customized box is easy. Visit http://www.sochoix.com to sign up for a membership and start experiencing the Choix difference.

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Jeremiha Douglas
Choix
+1 (415) 729-3415
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@sochoix
since: 05/2014
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