Bird food company soars towards achieving 100% landfill-free goal

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Haith's has been supplying its high-quality, SuperClean bird food to wild bird feeding enthusiasts and bird-keepers since 1937 and now faces one of its toughest, self-imposed challenges: to be 100% landfill-free by February, 2015.

We’re doing this because, it’s better for Britain’s wildlife. Our birding community wants to know that it's supporting a company that truly cares about birds and the environment.

Achieving a 100% landfill-free target would be a significant challenge for any business; however, the family-owned bird food company, Haith's (http://www.haiths.com/) manufactures Europe's largest range of SuperClean bird seeds and foods from a modern 40,000 square foot production plant, fondly referred to by Haith's as The Bird Food Centre, which means technicians have to sort and segment items and either up-cycle or re-cycle them daily.

Haith's up-cycle more waste than ever before: "Our waste cardboard is now shredded and re-used as packaging to reduce the amount of packaging we purchase and eliminate landfill," explains Leonard Cooper, Production Manager at The Haith's Bird Food Centre. "At December, 2014," reports Leonard, "we're on target to achieve our 100% landfill-free goal, and we're currently achieving the projected figure of 12%."

“It’s a team effort,” says Leonard, “I couldn’t do it without the support of every single bird food technician and together we’re working hard to make Haith’s the facility of choice for all things bird food and beyond!"

"We’re doing this because, it’s better for Britain’s wildlife and we're serious about protecting nature and conserving the planet's resources. Our birding community wants to know that it's supporting a company that truly cares about birds and the environment. One that doesn't pay lip-service by printing a huge corporate document that’s unlikely to be read, and then not acting on it. We think action speaks louder than words. We think the environment and the birds are now safer with Haith’s," explains Chris Smith and Angela Cullen on the Haith's Stay Wild Blog (http://www.haiths.com/a-rubbish-goal-100-landfill-free-by-february-2015/).

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Simon King
Haith's
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