Calendar Publisher Plants Half a Million Trees: Amber Lotus Publishing Is Mindfully Blending Art, Commerce, and Service

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Amber Lotus Publishing is an independent, carbon-negative publisher of mind-body-spirit themed calendars and greeting cards with a passionate dedication to environmental stewardship. Amber Lotus has reached a milestone of planting half a million trees through their partnership with Trees for the Future (TREES).

Pema Chödrön 2015 wall calendar from Amber Lotus Publishing

Pema Chödrön 2015 wall calendar from Amber Lotus Publishing

We carefully craft each calendar, weaving meaningful text and extraordinary images together so that each element enhances the other.

Amber Lotus Publishing is an independent, carbon-negative publisher of mind-body-spirit themed calendars and greeting cards with a passionate dedication to environmental stewardship. Founded in 1988, they have consistently been one of the first to publish calendars about topics such as raw food, environmental art, and Celtic and Tibetan art and culture. Amber Lotus has reached a milestone of planting half a million trees through their partnership with Trees for the Future (TREES).

Planting an additional 155,000 trees this year was a significant pledge for Amber Lotus. “When we began our partnership with TREES in 2008 we viewed it as just a way of replacing the trees consumed each year in our publishing business,” says President and Co-Owner Lawson Day. “But we soon came to realize that it was an integral way to express our core value of Service.”

Amber Lotus has always been a mission-driven company. Founded by students of a Tibetan Lama in Berkeley, California, its purpose was to fund the preservation of the sacred culture and knowledge of Tibet. Since Lawson Day and Leslie Gignilliat-Day purchased Amber Lotus in 2000, it has become more ecumenical with an increased focus on Art. And Art is not just about images. For them, it’s the combination of images and text.

“We’re best known for our calendars that support a mindfulness practice,” says Creative Director and Co-Owner Leslie Gignilliat-Day. “We carefully craft each calendar, weaving meaningful text and extraordinary images together so that each element enhances the other. Inspirational quotes from wisdom teachers such as Pema Chödrön, Eckhart Tolle, Ram Dass, Thich Nhat Hanh, and HH the Dalai Lama bring powerful insight into our daily lives. Every time you look at your calendar you can get a rush of inspiration, a teaching of meditative wisdom, or a centering of calmness.”

As a business with payroll and expenses to meet, Commerce is an important value as well. It is not, however, the paramount value, and maximizing profitability or return on equity is not the dominant goal. The goal for Amber Lotus is doing the greatest good with the least harm. Finding a balance between Art, Commerce, and Service is what inspires and guides them.

Read more about Art, Commerce, and Service on the Amber Lotus blog.

Carbon-Negative Stats and More About Amber Lotus Publishing:

  • Trees planted in 2014 exceeded the trees used in their 2014 publishing activities by 69 times
  • CO2 removed annually by all the trees planted since 2008 is more than 25 times greater than their estimated carbon footprint for 2014
  • Calendars and greeting cards printed on FSC Certified Mixed Source Paper with soy-based inks
  • Publishes more than 70 themed calendars per year and over 350 greeting cards
  • Amber Lotus 2015 wall calendars, 2015 engagement calendars, and greeting cards are available on their website and in stores throughout the US and Canada

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Dianne Foster
Amber Lotus Publishing
+1 (800) 326-2375 Ext: 2130
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