(PRWEB) December 22, 2014
Mercator Advisory Group has released a series of Viewpoints that provide insights into trends and new themes on the horizon that will have a significant impact on the payments and banking industry, consumers, and the ways companies do business in 2015 and beyond. The subjects of these Outlooks set the foundation for Mercator Advisory Group’s research agenda for the coming year and provide a framework for key points of engagement that Mercator Advisory Group will have with its clients in 2015.
The 2015 Outlooks are presented by each of Mercator Advisory Group’s Advisory Services — Debit, Credit, Prepaid, Commercial and Enterprise Payments, Emerging Technologies, Banking Channels, and International Payments — and can be downloaded without charge.
2015 Outlook Statements by Service:
"2015 promises to be a year of debit card rebuilding. Astute debit issuers will focus on adding value-propositions that provide cardholders with safety and security combined with enhancements that promote growth in card usage." - Ron Mazursky, Director, Debit Advisory Service
"The U.S. credit card industry picked up steam in 2014. Consumer credit spending improved, but growth remains strongest in the small business and commercial card product segments. We anticipate another strong year of growth in 2015, with total spending on general purpose credit cards increasing 10% to approximately $2.9 trillion." - Michael Misasi, Senior Analyst, Credit Advisory Service
"The coming year will require prepaid providers to bring teams together from regulatory compliance to technology to build a winning strategy. These teams will involve both internal employees and partners from across the value chain. 2015 will be a year when everyone needs to make sure that they have the right people and the right partners so that they can execute the right plans." - Ben Jackson, Director, Prepaid Advisory Service
"2015 will be a watershed year for emerging payment technologies in the U.S. The transition to EMV, Apple Pay, and the median age of millennials inching higher (27 next year) will finally jump start mobile payments at the point of sale. Migration to EMV is motivating savvy merchants to reimagine the whole retail experience using BLE, NFC, QR codes, real-time analytics, and native apps to compete with online retailers." - Nikhil Joseph, Analyst, Emerging Technologies Advisory Service
"2015 promises be an exciting year for banking channels. Projects that were important but unfunded or underfunded are moving forward thanks in part to the reallocation of budgets from legal and compliance efforts nearing completion, but mostly thanks to compelling business cases for wooing customers and finding ways to provide an outstanding customer experience." - Ed O’Brien, Director, Banking Channels Advisory Service
"The momentum commercial payments gained through partnerships and acquisitions in 2014 will continue in 2015 as providers and banks compete for share of wallet of corporate clients. As corporates seek more efficiency through actionable transaction data, players need to focus on execution to deliver solutions effectively. This is a crucial time for all players in the space, and the perception of corporate payments being far behind consumer payments should not hinder their finally thinking about innovation." - Richard Hall, Director, Commercial and Enterprise Payments Advisory Service
"Looking to 2015, a few themes are truly global in the payment industry around the world. One is consumers’ continued shift from cash and checks to electronic payment instruments like debit, credit, and prepaid cards. A related theme is their increasing preference for making transactions online and via mobile phone. Robust gains in 2014 in payment card transaction volume, e-commerce transactions, and mobile payments, as shown in various markets reviewed in our research, are likely to continue." - Tristan Hugo-Webb, Associate Director, International Payments Advisory Service
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700
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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.