“The generosity of our associates allowed us to bring smiles to the faces of 38 kids with gifts from their wish lists, many of which their parents wouldn’t have otherwise been able to provide this year," said AmeriLife CEO, Timothy O. North.
Clearwater, FL (PRWEB) December 23, 2014
As a way to give back to its own, AmeriLife, the nation’s premier insurance marketing group, sponsored a unique philanthropic campaign called Secret Santa, which raised over $2,600 to make the holidays a little more merry for 23 families, many of which included kids ranging from infants to 18 years old.
“The support of this program has been fantastic,” said AmeriLife CEO, Timothy O. North. “The generosity of our associates allowed us to bring smiles to the faces of 38 kids with gifts from their wish lists, many of which their parents wouldn’t have otherwise been able to provide this year.”
Secret Santa was not only about giving back to AmeriLife’s associates; it also encouraged them to work together to help support their co-workers. Prior to the Thanksgiving holiday, nominations were accepted to compile a list of families that could use a helping hand in balancing their regular monthly bills with buying toys and food for the holidays. All nominations were kept anonymous and AmeriLife then promoted the campaign through company-wide eBlasts that encouraged employees to make donations, or purchase a company cookbook or custom-designed greeting cards with proceeds going to the Secret Santa campaign.
Once the donations were tallied, it was time for Secret Santa to make his list (and check it twice!), including toys and gift cards for food for those individuals without children. To help ensure a memorable Christmas, particularly for the children that were benefiting from the campaign, Secret Santa reached out to the families who were nominated for insight on their children’s wish lists. This allowed Secret Santa to focus his efforts on what the kids wanted the most this Christmas – including bigger ticket items that their families otherwise wouldn’t be able to purchase.
After an entire day of shopping for just the right gifts for each of our families, a team of elves (AmeriLife’s Marketing Communications Department) helped to wrap the gifts, which included everything from art supplies and video games to a keyboard. In addition to the donations received, a young girl’s bike was donated and used to fulfill the wishes of a very special little girl.
“The holidays are about giving back and celebrating those that mean the most to us,” said Gary Jenkins, President of AmeriLife. “At AmeriLife, it’s about those that work hard to serve our clients day in and day out. This year’s Secret Santa campaign was a huge success, and I’m thrilled that we were able to brighten the holidays for so many families.”
The associates who were nominated picked up their gifts on Friday, December 19th with time to spare before Christmas. This is the second year that AmeriLife has given back to its own with its Secret Santa campaign.
AmeriLife is the nation’s premier insurance marketing group. Founded in 1971, AmeriLife represents more than 30 national insurance carriers, has 15 individual national marketing organizations, 33 career agency branch locations and works with thousands of independent insurance agents across the country.
For more information about AmeriLife, please email Media(at)AmeriLife(dot)com.