Sandeep Sander Joins Vivaldi Partners Group as Chairman of the Vivaldi Asia Advisory Board

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Leading marketer joins strategic marketing firm built for the digital era and the empowered consumer, expanding Asia-Pacific footprint

Vivaldi Partners Group, a leading global growth strategy firm, today announced that Sandeep Sander will join the firm as Chairman of the Vivaldi Asia Advisory Board.

Sander brings over twenty-five years of experience in strategy and management development, including the areas of brand management and corporate identity, helping clients deliver innovation and improve their competitive edge.

As Chairman, Sander will be responsible for leading and growing the firm's Asia-Pacific presence from the Singapore office of Vivaldi Partners.

"We are very excited to have Sandeep join us at Vivaldi," said CEO and Founder Erich Joachimsthaler. "Sandeep's experience and knowledge match perfectly with Vivaldi's offerings and our methodologies. I am looking forward to working even closer with him as we continue our global expansion."

"I’m thrilled to be joining Vivaldi Partners Group,” says Sandeep. “This is a fantastic opportunity to help more of the region’s leading companies stay ahead by uncovering deep consumer insights and applying strategic foresight to fuel innovation and sustainable growth," said Sander.

"Vivaldi's Demand-first thinking and the firm’s pioneering work defining the concepts of Social Currency and the Always-On Consumer advance the field and illustrate why Vivaldi is regarded as an industry leader."

Sander is founder or co-founder of several enterprises, including SanderMan Pte. Ltd. in Singapore. He has led client engagements across many industries in Asia and in more than 40 countries. His first collaboration with Erich Joachimsthaler dates back to 1994, and over the years, joint projects with Vivaldi include work for Coloplast, Carlsberg and Lundbeck Pharmaceuticals.

About Vivaldi Partners Group

Vivaldi Partners Group ( is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and lead internal change and transformation through the development of people.

Vivaldi Partners Group is comprised of Vivaldi Partners, Fifth Season, a design and digital brand-building agency, and E-Edge, its executive and leadership development firm.

The contact details are:

Sandeep Sander,
Chairman of the Vivaldi Asia Advisory Board
Vivaldi Partners Group
70 Anson Road #11-01, Hub Synergy Point,
Singapore 079905

Tel: +65 96 588 544
Email: Sandeep.sander(at)vivaldipartners(dot)com

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Jessi Mardakhaev

Sandeep Sander
since: 03/2009
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