APT Index: Super Saturday Weekend Retail Sales Down [-1.7%], Based on Data from Sales Registers Nationwide

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APT Index: Super Saturday Weekend Retail Sales Down [-1.7%], Based on Data from Sales Registers Nationwide

Applied Predictive Technologies (APT) today announced that in-store sales for Super Saturday Weekend were down [-1.7%]*, according to data from the APT Index of U.S. same-store retail sales.

Patrick O’Reilly, APT President and COO, said, “The Saturday before Christmas, known as Super Saturday, is becoming of greater interest to retailers each year. Aggregating data from sales registers, we’re seeing Super Saturday Weekend sales down [-1.7%] overall, which is consistent with sales declines we saw during Black Friday this year.”

Super Saturday Weekend Retail Sales – by APT Index numbers:

The nationwide APT Index of same-store retail sales showed sales down [-1.7%] on Super Saturday Weekend. Further, the APT Index revealed that Super Saturday Weekend sales figures varied widely across the nation.

Change in Unemployment

  • In areas where unemployment increased year-over-year, the APT Index of retail sales decreased [-2.1%]
  • In areas where unemployment decreased year-over-year, the APT Index of retail sales decreased [-1.3%]

Median Income

  • In areas with median income $75K or greater, the APT Index of retail sales decreased [-2.4%]
  • In areas with median income less than $75K, the APT Index of retail sales decreased [-1.0%]

Median Household Size

  • In areas with median household size 2.5 or greater, the APT Index of retail sales decreased [-2.6%]
  • In areas with median household size less than 2.5, the APT Index of retail sales decreased [-0.8%]

Metro Areas
The APT Index showed retailers performing the best in Denver, CO with a [+4.3%] sales increase; Seattle, WA [+3.1%]; and Atlanta, GA [+1.7%]. The APT Index showed retail sales performing the worst in Minneapolis, MN [-6.0%], Miami, FL [-5.0%], and Boston, MA [-4.7%].

The APT Index aggregates data from sales registers across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically targeted analysis of retail sales available.

*All figures are a year-over-year, same-store comparison for Super Saturday Weekend (12/19/14-12/21/14 to 12/20/13-12/22/13).

For more information, visit: http://www.predictivetechnologies.com.

About APT
APT is a purely cloud-based predictive analytics software company. APT’s Test and Learn software is revolutionizing the way leading companies harness their Big Data to accurately measure the profit impact of pricing, marketing, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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