Kent Displays to Unveil Two New Boogie Board® LCD eWriters at CES 2015

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Models with Ultra Bright LCD, Toy Design Will Join Popular Product Line

[The new Boogie Board eWriter models] represent new performance thresholds for our LCDs – much improved brightness and translucency. The latter is especially exciting because of the Boogie Board toy model it made possible.

Kent Displays announced today the company will unveil two new models of its popular Boogie Board eWriter product line at the International Consumer Electronics Show (CES) in Las Vegas, Nevada from January 6-9, 2015. A new Boogie Board brand identity and the next release of its Boogie Board Sync iOS® app will also be unveiled at the show.

The new Boogie Board models include one specifically designed for the toy market and another with an ultra-bright reflective LCD that is nearly 50% brighter than previous models. The toy model is the first Boogie Board eWriter with a translucent LCD and has a form factor similar to an artist’s palette. The translucent LCD allows two and three dimensional objects to be traced for hours of creative fun. A free activity center mobile app includes structured learning exercises, games and drawing templates.

The new release of the Boogie Board Sync iOS app allows anyone, anywhere to view your real-time writing or drawing through a web-browser. Great for sharing with an audience in a different location (e.g., a teacher’s or businessperson’s “whiteboard” copy, a grandchild’s latest masterpiece, or a personal handwritten message).

The new Boogie Board brand identity includes design elements and messaging that are bolder and more modern. The new brand better represents the ever-expanding and diverse Boogie Board product line which is reaching across a wider range of consumer channels. New messaging includes the tagline: No Paper, No Pen, No Problem. Writing Redefined.

“We are very excited about the new additions to the Boogie Board eWriter family.” said Dr. Albert Green, CEO of Kent Displays. “They represent new performance thresholds for our LCDs – much improved brightness and translucency. The latter is especially exciting because of the Boogie Board toy model it made possible. We have already received very positive feedback from toy retailers about the potential for this model to be a hot seller in 2015.”

We invite CES attendees to visit our newly-designed booth (#35445) in the upper section of the South Hall in the Las Vegas Convention Center. The booth will feature hands-on demo stations for all Boogie Board LCD eWriters including advanced prototypes of the models being unveiled at the show.

In addition to exhibiting at CES, the full line of Boogie Board LCD eWriters will be presented to the media at the Showstoppers@CES event from 6 to 10 p.m. on January 6 in the Lafite Ballroom of the Wynn Hotel.

For additional information about Boogie Board LCD eWriters, go to myboogieboard.com.

About Kent Displays
Founded in 1993, Kent Displays is a world leader in the research, development and manufacture of Reflex® No Power LCDs for unique, sustainable applications. Its flagship product line, Boogie Board eWriters, have redefined writing and drawing— no paper, no pen, no problem! These revolutionary paperless memo pads and note books require no power to write and retain an image and only a small amount to erase. Specific writing instruments are not required – even a finger can be used. Millions of Boogie Board eWriters have been sold through a wide variety of retailers around the world.

Boogie Board and Reflex are registered trademarks of Kent Displays in the U.S. and other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

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Kevin Oswald
Kent Displays
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