Entrepreneurial Couple Launches High-Stakes Auction for Valuable .Vegas Digital Real Estate

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Struggling software start-up seeks to increase capital by selling Las Vegas to the highest bidder. From September 25th – October 8th, two gutsy gamblers will bet their software savings on the power and explosive growth of the .Vegas brand.--Jonathan E Rayne, Reporter

9/15/2014 Official Launch of the .Vegas TLD

Providing the winning bidder a portfolio that spans from the Las Vegas Motor Speedway to the World-Famous Strip and beyond.

In the week following the launch of the .VEGAS top-level domain (TLD), one local couple has emerged from the ticker tape and fanfare of the historic event, holding what many would consider a winning hand.

Having survived the pre-registration, trademark and landrush phases of the registration process, they have amassed a portfolio which includes 40 of the city’s most recognizable brands.

While the size of their portfolio is not that impressive – rounding out at just 40 domains – many of the names that top the list definitely are. Their newly acquired digital real estate includes the .Vegas extensions for the 1600-room SLS Hotel, The M Resort and Spa, South Point Casino, and even the Smith Center; Las Vegas’ $470 million dollar cultural venue.

Who are these two entrepreneurs?

Meet John and Jessica Miller, medical professionals by day, dedicated entrepreneurs by night. But believe it or not, their dedication is not for the domain business.

Its software.

For the past two years the moonlighting mavericks have spent many of their Las Vegas nights swamped amid pages of software specifications and complicated wireframes. Their road has not been an easy one; constantly overshadowed by their struggle to raise capital for the development of their fledgling company’s product.

So what does one do when holding the top-level domains for some of the most prolific entertainment venues in Sin City?

Simple.

Hold an auction. Think eBay, think again. Their format of choice: The Las Vegas Review Journal classifieds.

From September 25th - October 8th the gutsy gamblers will bet their software savings on the power and explosive growth of the .Vegas brand.

Unlike typical domain name auctions, this one will be done in true Las Vegas-style, as bidders compete in a sealed bid, high-stakes ‘winner-takes-all’ format, providing the winning bidder a portfolio that spans from the Las Vegas Motor Speedway to the World-Famous Strip and beyond.

The minimum bid starts at $50,000; which equates to just about $1250 per domain. With such a concentration of casinos, developers and sporting venues in one portfolio, it could easily be the leverage that will allow its new owner to write their ticket on future lucrative deals that could net millions.

"Domain names are 21st Century real estate and just like land rushes of old, there's only so much available before they all get snapped up." -Mike Mclaughlin VP of Domains, Godaddy
(September 16, 2014; http://www.8newsnow.com/story/26551023/fanfare-launches-new-vegas-domain)

To enter the auction, interested parties must submit their bid along with contact information to offers(at)winnertakesall(dot)vegas. The winner will be required to create a Godaddy account for the transfer of domain name ownership. The complete list of .vegas domains can be viewed here and the attached pdf.

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J. Miller
Honeyworx, Inc.
+1 702-406-0853
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