Playnomics Launches User Segmentation Service for More Effective Targeting in Apps

Segmentation Service Gives App and Game Developers and Advertising Networks On-Demand Information About User Activity Patterns for Increased Engagement, Retention and Monetization

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Playnomics Launches User Segmentation Service for More Effective Targeting in Apps

“We make it easy to dramatically improve the performance of any type of marketing campaign with access to our powerful segmentation engine,” said Chethan Ramachandran, CEO of Playnomics.

San Francisco, CA (PRWEB) February 06, 2014

Playnomics, a pioneer of adaptive marketing for mobile and web applications and games, today announced the launch of its User Segmentation Service (USS). USS allows developers and advertisers to utilize Playnomics' powerful segmentation engine as an on-demand service through a real-time API. Developers send the Playnomics API a user identifier and in return get a rich, dynamically updated behavioral profile of the user’s characteristics at that point in time. Using USS to segment users and predict user behavior, developers can better understand users and encourage activity that promotes engagement, improves retention, and increases monetization. Information from USS can then feed directly into an app or game environment or any marketing campaign system.

“We make it easy to dramatically improve the performance of any type of marketing campaign with access to our powerful segmentation engine. Users are constantly changing their behavior within digital applications – and USS is meant to help developers and advertisers keep up. Whether you're leveraging a third party ad network, email service, or in-app messaging provider – our USS tool can integrate with existing campaign tools and increase its effectiveness through both out-of-the-box and custom segments,” said Chethan Ramachandran, CEO of Playnomics.

Developers and marketers can now take advantage of Playnomics’ out-of-the-box lifecycle, behavioral, monetization, and predictive segments, or build unique segments that meet specific needs with the Custom Segmentation Creator. Pairing Playnomics’ behavioral and predictive segments with custom created segments gives end users a highly personalized experience, and increases their likelihood to convert on key metrics like purchases and in-app engagement.

App developers, game makers, and advertisers can leverage USS in a variety of different ways including:

  •     Email Targeting and Engagement – re-engage users who have lapsed, or encourage further engagement by using USS to leverage Playnomics’ segmentation and an email program
  •     In-App Message Targeting – provide highly targeted messaging to users through USS and an in-app messaging system, push notifications or other third party tool
  •     Adaptive Gameplay – encourage and direct behavior by leveraging USS to provide different content and experiences based on a user segment
  •     Ad Networks – use USS to feed dynamic segment information into an ad server and differentially show ads to users.

For more information about Playnomics’ User Segmentation Service, please visit http://www.playnomics.com/uss/.

About Playnomics

Founded in 2009, Playnomics is the global leader in predictive marketing and data science for games and app. Playnomics has captured deep dynamic user behaviors across over 300 million user profiles, and enables leading apps and games to retain, monetize, and personalize the app experience for all customers. Playnomics is comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security, and bioinformatics. For more information, please visit http://www.playnomics.com/.


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