(PRWEB) March 11, 2014
Code Parallel, is a PSD to HTML service that claims to solve the pain point of designers' and agencies' who care about every minute detail in their designs. It takes a design-focused approach to HTML markup and bridges the gap between designers and programmers by offering pixel perfect and high quality code. Clients just need to send their websites in PSD/Fireworks formats and the team at Code Parallel converts it to HTML markup.
The inspiration behind the name Code Parallel is that good code should be parallel to design. It's based on the philosophy that front-end development is the intersection of design and technology, and therefore good front-end development requires a fine balance of technology skills, best practices and eye for design detail.
A cold war between designers and developers has been going on for years now, both have different skills and priorities, but what lacks in most cases is empathy and respect for each others' work. A common jest is that designers are from Pluto and they fail to understand them as their thought process and priorities for exact color, margins and fonts etc. are insane. On the other hand, for a developer all that matters is whether a code is working or not and if it follow web standards. That's why these two groups have a tough time working together, as they generally don't empathize with each others thought processes, needs and priorities.
Today, the web has become more interactive and evolved where websites must work across all devices. Also, the recent developments with HTML5 and CSS3 have opened up a whole new world of possibilities like scalable vector images, SVG/CSS3 animations, parallax scrolling, transforms, JS Frameworks and lots more. Hence, to be able take the real advantage of these possibilities, designers and developers need to work hand in hand and understand each other better.
After spending 5 years in the web design industry, Robin Dhanwani recognized the gap between designers and programmers and that's when he thought about starting Code Parallel. His intention is to bridge this gap by offering design-focused development service for professional designers and agencies as well as to educate designers about the latest trends in Web Design.
The secret behind Code Parallel's promises of precision, is by having design in the DNA of the company. All members of the Code Parallel team are well-versed with design fundamentals like typography, layout and other design best practices, so that they can pay attention to those areas while writing code and put themselves in a designer's shoes. There is also a Quality Assurance process where the designs are reviewed with respect to code quality and design detail.
Code Parallel also intends to conduct workshops and webinars for designers and help them understand the potential of modern design possibilities and how they can take advantage of it. Currently they offer conversion of design files made in PSD, Fireworks or AI to Mobile/Responsive Websites, Interactive HTML, WordPress, and JS powered responsive Web Apps. They also offer consulting to designers and work hand-in-hand with them to make designs in-line with modern trends.
The inspiration behind the name Code Parallel lies in symmetry in every aspect of Universe and their promise to clients is: "The universe has a design. Everything in it is of the perfect proportions. While we’re making the web-space, let’s keep it clean, clutter-free and charming."
You can visit http://www.codeparallel.co for more information.