Asian Men’s Skincare Market Taking Lead from US

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The US is recognized as one of the biggest leaders in skincare and cosmetics in Singapore and Menaji Skincare is poised for growth in that market.

Mënaji Skincare

Sunless Tan by Mënaji Skincare

The Mënaji Camo Concealer and HDPV Powder are doing very well in the Singapore market. We receive inquiries on this line almost daily.

When one wants to look at growth in the men’s grooming and skincare market, Asia is the first place to consider. In this vast and diverse region men are enjoying what companies are providing. Each country has its own specialties, depending on the particular needs of the local populace and its male clientele. Menaji Worldwide, with broad distribution in the region, has chosen to focus on a particular segment of this dynamic market: Singapore.

The US is recognized as one of, if not, the biggest leader in skincare and cosmetics in Singapore. With a significant percentage of imported cosmetics, toiletries and fragrances, it’s the ideal launching pad for drumming up business throughout Asia.

China, which is a good bellwether for the region, sales of personal grooming products marketed specifically to men (facial cleansers, shampoos, deodorants, etc.) rose 7 percent, compared with 5 percent growth in the overall market, according to Kantar Worldpanel.

Menaji Worldwide is currently partnered with two prominent businesses in Singapore, and WhatHeWants. Both of these companies seek to provide the highest quality men’s grooming products to the Singapore region, as well as educate men on the importance and benefits of utilizing skincare and cosmetics.

Jason Lee, Founder of says, "being a premier online retailer of men's grooming products, it is essential that have a comprehensive range of offerings to meet Asian men's grooming needs. The Mënaji Camo Concealer and HDPV Powder are doing very well in the Singapore market. We receive inquiries on this line almost daily, as Asian men tend to have oily skin in the humid region, HDPV Powder addresses shiny skin in men."

"We are very pleased with our growth to date with these two dynamic partners in the exciting Singapore region. We recognize their expertise in the market and look forward to even greater sales regionally given their solid e-tail and retail marketing positions. Menaji Skincare fills a unique void in the market place and both on the web and WhatHeWants at retail, understand the customer demand for our undetectable skincare and cosmetic products." Pamela Viglielmo, COO Mënaji Worldwide, LLC.

Mënaji Skincare, a category leader in the "booming men's grooming" segment of the global beauty industry, was founded in 2000 by Nashville-based celebrity make-up artist Michele Probst. Sold in the USA and overseas in more than 20 countries, the Mënaji product line addresses real men's skincare needs with healthy skincare and undetectable skin-tone true cosmetics. E-tail purchases of Mënaji Skincare include select sample packets.

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Pamela Vigliemo
since: 06/2011
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