Organized Living's adoption of distinctive, modern approaches to marketing, and the results of their work, offer great insight into the leadership and innovation within their company.
Cincinnati, OH (PRWEB) October 03, 2014
Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, is pleased to announce that Organized Living, a leading manufacturer of home organizing systems, has received two 2014 Brand Builder Awards in the Best Custom Media Campaign and Best Video Marketing Campaign categories. The awards were presented September 10, 2014 in Chicago during the Hanley Wood Foundations Conference.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entries in categories that range from traditional advertising campaigns to social and mobile marketing strategies to lead generation programs.
Winning entries from Organized Living included videos filmed with their national spokesperson, Amanda LeBlanc, and titled Problem Solved. The campaign series demonstrated simple organizing solutions for common household challenges. It was also used to help builders understand what home buyers truly want in a home – organizing solutions, not just shelving.
“We are thrilled to honor Organized Living as a Platinum winner for two Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “Their adoption of distinctive, modern approaches to marketing, and the results of their work, offer great insight into the leadership and innovation within their company. I congratulate Organized Living for this achievement.”
Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.
The judges for the 2014 Brand Builder Awards were:
- Michael Bierut, Partner at Pentagram; Senior Critic of Graphic Design at the Yale School of Art;
- Andrew Davis Co-Founder of Tippingpoint Labs; Speaker and Author of “Brandscaping;”
- Marsha Lindsay, CEO of Lindsay, Stone & Briggs; and
- Tom Miller, Founder, Miller Brooks, Inc. & Darwin Branded Environments.
About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit http://www.hanleywood.com.
About Organized Living
Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. http://www.OrganizedLiving.com.