Natural Insight Announces Record Growth in 2014, New Financing

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Workforce Management Vendor’s Success Includes 40% YoY December Growth; New Debt Financing from SaaS Capital

Natural Insight, a leading provider of cloud based workforce management software today announced record revenue for 2014 and the closing of a $2 million debt financing with SaaS Capital, the leading specialty finance company focused on providing senior secured loans to emerging SaaS companies.

During 2014, Natural Insight again reached new revenue levels while also signing a record number of new customers across Canada, the United Kingdom and the US. These customers are from all parts of the global retail ecosystem including retailers, product companies and servicing agencies. In the fourth quarter alone, Natural Insight’s cloud based platform helped employers schedule and manage more than 1.4 million work assignments and capture 45 million pieces of task execution data, including 1.7 million photos. Today the company’s platform supports more than 60,000 thousand workers in 5 languages across 15 countries, which allows for greater coordination between employers and employees and consistently improves execution in merchandising, product distribution, marketing and specialty retail operations.

“We had another great year in 2014 and we’re thrilled to have the support of a leading technology investor like SaaS Capital as we continue to grow and execute on our business plan,” said Stefan Midford, Chief Executive Officer of Natural Insight. “This partnership is important because it gives us the financial flexibility to grow even faster by introducing our innovative labor management service to new market opportunities.”

“We appreciate the opportunity to partner with Natural Insight by providing the financing to help them achieve continued growth,” commented Todd Gardner, Managing Director at SaaS Capital. “Natural Insight’s core business is very healthy and we’re confident they will continue to capitalize on emerging opportunities as labor becomes increasingly dynamic and more employers move toward SaaS solutions to modernize their workforce management capabilities.”

About Natural Insight:
Supporting 60,000 skilled professionals in more than 90,000 locations worldwide, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit http://www.naturalinsight.com.

About SaaS Capital:
Founded in 2006, SaaS Capital is the pioneer provider of debt-based growth capital for SaaS companies. By leveraging the predictable revenue streams of the SaaS business model, SaaS Capital allows companies to use debt instead of equity to fund investments in sales, marketing, and new product development. SaaS Capital’s line of credit approach combines more availability and longer terms, with more flexible drawdown and repayment, versus other lenders in the market. Through its partnership with DH Capital, SaaS Capital can also assist with a variety of M&A and capital raising advisory services. For more information, please visit http://www.saas-capital.com.

Media Contacts:
Matt Howard
mhoward(at)naturalinsight(dot)com
703-362-9490

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