New York, NY (PRWEB) January 12, 2015
Rolling Stone is setting its sights on Scottsdale, Arizona to host the hottest, most exclusive VIP event during the biggest weekend in sports. Kicking off on Saturday, January 31 at 9PM the event will be held at The Venue Scottsdale, conveniently located in the heart of old town Scottsdale. The evening will feature an unforgettable, show-stopping performance by the award-winning, iconic songwriter and prolific singer, Steven Tyler. Grammy nominated 2014-breakout pop artist Charli XCX will open the show with a special performance. The event will host top celebrities, athletes and influencers in Scottsdale for the Big Game. Celebrity showman Jeff Beacher will emcee the event. This one-of-a-kind experience with Rolling Stone will be the most coveted ticket in town.
As this year’s presenting partner, Miller Lite will showcase the brand with unique activations and sampling throughout the evening. For the first time, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event.
“We are pleased to celebrate the big game again this year with our longtime event partners TOAST and Bookemdanno, and our new partner Talent Resources Sports, to provide our guests with an incredible experience and top-tier performances," says Michael Provus, Publisher, Rolling Stone.
“Talent Resources is proud to be producing this event. We’re looking forward to helping elevate Rolling Stone and Miller Lite along with the best entertainers. We’re bringing something that has never been seen before during big game weekend,” says David Spencer, Founder, Talent Resources Sports.
“As a pillar of American culture, Rolling Stone is an ideal platform for us to engage with our fans. We are proud to bring our iconic brands together at this Rolling Stone party in Arizona, where our original look and authentic pilsner taste will remind guests why Miller Lite stands apart from the competition,” says Cris Rivera, Senior Marketing Manager.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for more than 45 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to over 36 million fans of the brand every month.
About Steven Tyler
Steven Tyler is the iconic songwriter and prolific voice of the best-selling American rock band, Aerosmith. Tyler is considered one of music's most recognizable and dynamic frontmen and has been cited by Rolling Stone as "one of the greatest singers of all time." Tyler and Aerosmith have sold more than 150 million records worldwide, he has won four Grammy Awards, six American Music Awards, four Billboard Music Awards, and an Emmy Award. In addition to having nine number one hits, 25 gold, 18 platinum and 12 multi-platinum album certifications, Tyler, along with the rest of his band members were inducted into the Rock & Roll Hall of Fame in 2001. In 2013, Tyler was awarded with the Founder's Award at the ASCAP Pop Awards and was inducted into the Songwriter's Hall of Fame. Tyler and Aerosmith recently finished their North America "Let Rock Rule" tour with Slash. Currently, Tyler is working on his upcoming highly anticipated solo project.
About Talent Resources Sports
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS center’s these events around big conversations, like Super Bowl Weekend, to maximize exposure and participation. We exist at the intersection of sports and entertainment.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook,com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, Facebook.com/MillerCoors or on Twitter through @MillerCoors.
For More Information Contact:
Talent Resources Sports