Principis Capital Launches New Site with Instant Approvals and Real-Time Tracking

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New Site to Submit and Track Deals

Principis Capital today announced the launch of their new partner website, The site puts more power in the hands of Principis’ sales partners in two key ways: instant approvals, and real-time tracking of all deal details.

Every sales partner of Principis now has the ability to input basic merchant data into the website and receive instantaneous approvals and funding options displayed on-screen. Each application will receive 3-7 funding options. This capability is driven by Principis’ unique automated scoring system, underpinned in turn by its powerful Oracle database. The website can be accessed by any device – desktop, laptop, tablet, or mobile phone – so that sales agents in the field can obtain funding options 24/7. As Jane Prokop, CEO of Principis, comments, “Our new website is a fantastic tool for salespeople who are targeting highly desirable or hard-to-reach merchants. By keying in a small amount of merchant data, they can get instant approval and lock up the sale on the spot.”

For those sales partners who use sophisticated front-end sales software, Principis offers a simple system-to-system integration through its API. This means that by hitting a button in their home system, a sales partner can send merchant data to Principis and receive the funding options instantly within their own IT system.

Real-time tracking data that is offered on the new site will also greatly improve transparency and efficiency for Principis’ sales partners. Every deal submitted through any means (online, by email, or faxed) by a sales partner can be accessed through the website, which shows details of every step needed to fund the deal – documents requested and received, interview status, notes from Principis’ internal account managers, and so on. According to Nick Del Deo, VP of Sales, “We expect the real-time tracking capability of the website to put more time in the hands of our sales partners to do what they do best – providing outstanding service to their merchants.”

For more information about Principis Capital, its product set, and integration opportunities, please contact Nick Del Deo at 212-560-6320 or nickdeldeo(at)principiscapital(dot)com

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Nick Del Deo
Principis Capital LLC
+1 2125606320
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