Battle Ready International Announces National Sales and Marketing Partnership with American Manufacturing Group

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Battle Ready International, the exclusive tactical products brand of MFSI Government Group (MFSI) announced today it has signed a national agreement for sales, marketing, and distribution of its products.

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AMG came highly recommended by trusted sources and the founder’s backgrounds, experience and past success registered strongly with us.

Battle Ready International, the exclusive tactical products brand of MFSI Government Group (MFSI) announced today it has signed a national agreement for sales, marketing and distribution of its products. This includes the Israeli manufactured 1911 BUL M5 Pistols imported by MFSI/Battle Ready International for sale to USA big box retailer, buying groups and law enforcement markets.

“Today we announce our partnership with American Manufacturing Group (AMG) for national sales and distribution of our tactical pistol product line, starting with the 1911 BUL M5,” said George M Tronsrue III, MFSI’s Founder/Owner and President. “As the exclusive US importer of the BUL M5 line, we wanted to capitalize on the uniqueness and value of these high-end tactical pistols by rapidly introducing them to the broader markets in the first quarter of, 2015. AMG came highly recommended by trusted sources and the founder’s backgrounds, experience and past success registered strongly with us. We are very excited to debut in their booth (Booth #1963) at the SHOT SHOW in Las Vegas, Nev., Jan 20th-23rd, as well as ATAC Range Day on Jan 19th and the ‘New Product’ section of the Show. We have great confidence in AMG’s ability to rapidly bring the BUL M 5 line to market and with speed and coverage that we can’t do on our own,” Tronsrue said.

“We had heard of BUL pistols, and were looking forward to seeing if they lived up to their excellent reputation,” said Lee Van Arsdale, one of AMG’s primary owners, a former CEO of Triple Canopy and a retired Special Forces Colonel and West Point graduate. “To be succinct, I’m very impressed. They feel good, have a good fit and finish, the trigger is possibly the best out-of-the-box I’ve ever shot, and they’re more accurate than I am. I have big hands and they feel good, so I asked my size challenged buddy to shoot ‘em and he liked them as much as I do,” Van Arsdale continued, who served in Special Operations/Delta Force for much of his storied and highly decorated Army career.

Vincent Chiarenza, AMG’s President, who leads their sales and marketing efforts on behalf of AMG clients with a national sales force of over 60 fulltime sales professionals, cited their excitement about this opportunity, saying, “In the ten years that AMG has brought high quality outdoor sporting and tactical products & equipment to its markets – Big Box, buying groups and law enforcement – I have never seen a new product introduced with so much unanimous and positive feedback from prospective clients and our own team.” He added, “the market timing is good, the BUL M5 pistol outstanding & reliable and Battle Ready’s team is innovative, action oriented and decisive, so together, we believe we will have tremendous success, short term and long term. The BUL M5 is only one of the BUL product lines Battle Ready will be importing and we’re excited to see, touch and shoot the next few, based on our history so far,” he concluded.

About MFSI: Formed in 2010, MFSI is a federal government contractor supporting several key DoD programs, in addition to commercial business activities in the “global crisis response” market for large companies through a recently formed joint venture. MFSI’s Battle Ready International brand seeks to find, import, partner or manufacture unique, high quality tactical products, equipment and accessories to its government, commercial and consumer clients. MFSI is a Service Disabled Veteran Owned Small Business (SDVOSB) committed to hiring veterans whenever possible and making a positive difference through its various endeavors. For more information, visit their website.

About Battle Ready International: Battle Ready International is a Service Disabled Veteran Owned Small Business (SDVOSB) that searches the world to bring you the very best tactical products. Battle Ready International believes that good people need good gear, plain and simple. No matter what the task, tactical or sport, the quality of gear makes a difference and can save lives. This is why Battle Ready International works with specialty manufactures who are dedicated to their craft. Each of Battle Ready International’s partners adheres to a reliable motto: do one thing and do it better than anyone else. When the situation is tough and demanding, we believe it’s always best to be Battle Ready! For more information, visit their website or Twitter.

About BUL: Formed in 1990, BUL offers a complete line of pistol models, trigger systems, sizes and calibers to a vast array of clientele to include: Law-abiding citizens, Security companies, NGO’s and the Elite Government, military and law enforcement communities. Since inception, BUL has focused exclusively on pistols and is proud to be world leaders in that profession. BUL pistols combine proven, old-time legacy and design, the most modern, state-of-the-art materials, machinery and technology, superb craftsmanship and an affordable and attractive price versus the competition. For more information, visit their website.

About American Manufacturing Group: AMG is chartered to represent manufacturers of firearms and related equipment and accessories. Additionally, we have teamed with a number of designers and inventors in the field, to not only market and distribute their goods, but to manufacture/assemble them as well. AMG’s primary asset is the trust-based relationships with major distributors and retailers established over a 35 year period, the type of relationships that cannot be duplicated.

In the USA, AMG is represented by more than 60 commissioned sales reps that offer various firearms and related products to all classes of the Sporting Goods and Law Enforcement industry. AMG attends all Warehouse/Distributors trade shows, and has a large trade booth area in the SHOT Show in the USA and the IWA Show in Europe. AMG is owned and operated by Vincent Chiarenza and Lee Van Arsdale, with offices in Orchard Park, NY and Florissant, CO.

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Katie Marcario
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George M Tronsrue III
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since: 09/2014
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