Softway Solutions’ Marketing Directors to Present at IRCE

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A macro breakdown of micro-content on Vine.

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The emergence of social media platforms that exclusively focus on micro-content, such as Vine, introduces a valuable, niche marketing space...

Softway Solutions’ Internet Marketing Director, Danny Gavin, and Marketing Director, Frank Danna, will present at the Internet Retailer Conference & Exhibition on June 4, 2015.

The pair will co-present on the various impacts and analytics of marketing with Vine, a short-form video platform. The session, titled “Dream Up Creative Campaigns on Vine Time,” takes place from 11:15 to 11:45 a.m. on June 4, 2015.

Danna, a digital marketing guru with a loyal Vine following, will discuss the primary metrics important for monitoring a successful Vine campaign. Danna puts forth his experience from producing creative Vines for other top retailers and brands.

“The emergence of social media platforms that exclusively focus on micro-content, such as Vine, introduces a valuable, niche marketing space which businesses can leverage for advertising as well as back-and-forth discussion with their target audience. While it’s very important to gauge how well your content is trending, being shared, or looping, it is just as important not to lose sight of the platforms intrinsic values.”

The speaking engagement will be Gavin’s third time presenting at IRCE. Gavin also executes internet marketing for his father’s company, Brian Gavin Diamonds. He applies his first-hand experience from the jewelry e-retailer to show how investments in micro-video content boosted the company’s website traffic and generated 416,000 views in just a few weeks.

“I am very honored and privileged to be returning to IRCE and look forward to building off my previous experience. What makes this session standout is the topic’s immediacy and relevancy. To discuss Vine, or micro-content, is to discuss not only where the social media landscape ‘is’ but ‘where it’s going.’ Vine is a very influential platform and begs to be looked at from a more analytical mindset,” said Gavin.

IRCE is held June 2-5, 2015, at McCormick Place West in Chicago. The entire event is expected to draw an attendance of approximately 10,000.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, user experience, branding, software development and digital marketing the company focuses on providing integrated products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth.

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Kristen Gerner - Communication Director
Softway Solutions, Inc.
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