mStoner Releases First Guide to Social Media for University Presidents and Their Advisers

Share Article

mStoner Inc. announced today the release of #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs by Dan Zaiontz. This ground-breaking book offers many tips, examples, and even worksheets to make a higher education president’s social media presence much more powerful, effective, and strategic.

Zaiontz provides great insights and tips for people who work with presidents -- PR people, marketers, assistants and others -- to help them be more effective strategic advisers to their institution’s leader.

mStoner Inc. announced today the release of #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs by Dan Zaiontz. This ground-breaking book offers many tips, examples, and even worksheets to make a higher education president’s social media presence much more powerful, effective, and strategic.

“As the institution's Storyteller-in-Chief, the modern university president needs to understand social media. #FollowTheLeader is a field guide for those seeking to understand the challenge and leverage the ample opportunity.” — Paul LeBlanc, President, Southern New Hampshire University

Until this week, presidents who wanted to use social media could look to peers and follow their example, perhaps gritting their teeth and hoping they wouldn’t make an egregious public mistake on Twitter or Facebook. Now, however, they can be much better prepared when they decide to engage on social channels. Why? Because #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs by Dan Zaiontz, published by mStoner Inc, offers many tips, examples, and even worksheets to make a president’s social media presence much more powerful, effective, and strategic.

In writing #FollowTheLeader, Zaiontz researched how leaders used social media, paying close attention to what college and university presidents were doing. Then he interviewed 22 American and Canadian college and university presidents about their use of social media in their roles as institutional leaders.

More and more higher ed leaders are considering using social media to communicate with and engage constituents. Zaiontz says that there are many reasons why presidents choose to engage — and benefits for those who do.

In addition to worksheets, dozens of practical tips and examples from presidents, #FollowTheLeader contains in-depth profiles of eight presidents who exemplify best practices in social media use. Zaiontz also provides great insights and tips for people who work with presidents -- PR people, marketers, assistants and others -- to help them be more effective strategic advisers to their institution’s leader. And #FollowTheLeader is unique -- there’s nothing like it for corporate CEOs.

For more information and to order your own copy visit http://www.mstoner.com/thought-leadership/follow-the-leader/

Zaiontz is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings contact Dan.Zaiontz@senecacollege.ca.

About the Author
Dan Zaiontz, MCM, who specializes in social media strategy, speechwriting, and corporate communications, works in Strategic Planning and Public Affairs and serves as a professor at Seneca College in Toronto. In his former sports PR and communications roles, Dan represented the official Canadian broadcasters of the Vancouver 2010 Olympic Winter Games and the Toronto Blue Jays.

Specializing in social media strategy, speechwriting, and public relations, he completed a Master of Communications Management (MCM) from McMaster University-Syracuse University in 2014. In spring-summer 2013, Zaiontz conducted a major research study entitled #FollowTheLeader. The study was the culminating capstone project of the researcher’s tenure in the MCM program, informed by an exhaustive review of academic, industry and media sources; observation of relevant social media activity and more than 20 confidential interviews with Canadian and American university and college presidents. The study explored a number of emerging themes including: best practices in social media engagement by higher education leaders, the unique and perceived risks and opportunities of these activities, current conditions for university and college presidents on social media and recommendations for strategic advisors in assisting leaders to optimally and effectively employ these tools.

About the Publisher
mStoner, Inc. helps clients to tell their authentic stories by clarifying their unique brand value proposition, creating a content strategy to communicate the brand effectively, and implementing compelling and dynamic communications across the web, mobile, social media, print, and other channels. We focus on research, data, and results. Since 2001, we’ve worked with more than 300 colleges, universities, and professional schools in the U.S. and abroad. For much more, visit our blog (http://www.mStoner.com/blog/) and website (http://www.mStoner.com).

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Mallory Wood
mStoner
+1 (802) 457-9234
Email >

Cassi Greenlee
@mStonerinc
since: 09/2011
Follow >
Follow us on
Visit website