Ektron and HapYak Interactive Video partner to help organizations scale and effectively measure their video strategy

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Ektron and HapYak partnership will provide powerful interactive video and video analytics to Ektron customers.

The partnership with HapYak will help our customers get the most out of their video by dramatically improving engagement and increasing their ability to track, measure, and analyze engagement.

Ektron, a global leader in digital experience management software, today announced a strategic partnership with HapYak Interactive Video, the leader in interactive video. As part of the agreement, HapYak Interactive Video will be integrated with Ektron’s content management and digital experience platform, enabling Ektron customers to transform traditional videos into interactive, measurable and effective tools that produce outcomes aligned with their business goals.

The integration with HapYak will expand Ektron’s existing best-of-breed approach, in which the core content management solution acts as a digital hub - integrating data in real time from mission-critical marketing and line-of-business systems. Ektron also offers connectivity to systems from Marketo, Salesforce, HubSpot, Oracle Eloqua, Google Analytics, Microsoft SharePoint, and many more.

"Integrating our solution with Ektron will give their customers unparalleled agility and tremendous freedom to execute critical video-powered campaigns and drive optimized results," said Kyle Morton, HapYak CEO. “Interactive video has dramatically changed how marketers deploy and manage their video strategy and is evolving to play a crucial role in helping organizations solve their big data challenges at the source."

"Online video is becoming an increasingly important content type among Ektron customers," said Nate Treloar, Ektron’s Senior Vice President of Global Alliances. "The partnership with HapYak will help our customers get the most out of their video by dramatically improving engagement and increasing their ability to track, measure, and analyze engagement.”

HapYak Interactive Video lets companies overlay in-video questions, chapters, and calls-to-action while capturing rich user-level analytics, all through an intuitive web interface. Designed for ease of use, HapYak works with any video player and leverages HTML5 to provide unparalleled device support and customization capabilities. HapYak maintains compatibility on all major browsers as well as tablets, including the iPad.

About Ektron
Ektron is a global leader in digital experience management software. Whether it's internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. Ektron drives value for customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Ektron's open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered just north of Boston, MA, and has offices in Australia, Singapore, and the United Kingdom. For more information: http://www.ektron.com.

About HapYak Interactive Video

HapYak connects video to the content marketing value chain. The cloud-based offering provides a platform for understanding the customer journey through video and increasing engagement with interactivity. With over 100 million interactive videos served, HapYak is the leader in integrated interactive video solutions.

HapYak is a privately held, venture-backed company headquartered outside of Boston, Massachusetts, USA. For more information, please visit corp.hapyak.com

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Cass Sapir
@hapyakvideo
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