Search Discovery has been an Adobe Partner for the last year. This investment demonstrates our commitment to our Adobe partnership and our belief in their solutions.
Atlanta, Georgia (PRWEB) January 22, 2015
Companies and organizations of all types are increasingly turning to data to improve their products, understand their customers and measure their performance. This is especially true of marketers who have come to see the collection and use of data as an essential element of successful marketing operations. According to a study by Forbes Insights and Turn, 55% of US marketing executives leveraged analytics to measure the majority of their marketing campaigns.
Search Discovery has been on the forefront of the measurement movement for the last ten years as an agency providing analytics solutions, services and technology to marketers at Fortune 1000 organizations. In 2013, Search Discovery sold their Satellite Tag Management solution to Adobe Systems, which is now known as Adobe Dynamic Tag Management, a core service of the Adobe Marketing Cloud.
Today, Search Discovery continues to lead the way and position themselves to serve the measurement needs of marketers by announcing that they have become the first Digital Analytics agency in the Americas to achieve the Adobe Analytics Specialization. Adobe Analytics is the leading web analytics solution on the market and was recently named a leader in the Web Analytics Forrester Wave Report, scoring higher than any other platform for mobile browsers, mobile applications and social analytics.
Adobe Analytics Specialized partners must demonstrate their expertise through having staff certified in multiple aspects of digital analytics and submit multiple client references endorsing their expertise in delivering Adobe Analytics solutions for customers. “Search Discovery has been an Adobe Partner for the last year. This investment demonstrates our commitment to our Adobe partnership and our belief in their solutions.” stated Lee Blankenship, CEO of Search Discovery.
“We are seeing our clients have incredible success transforming their marketing organizations through more effective data strategy and measurement.” says Michael Helbling, Analytics Practice Lead at Search Discovery. “This transformation requires the right tools and the right team. We are committed to hiring, training and developing the right team to serve our clients and this achievement is a recognition of that commitment.”
About The Adobe Analytics Specialization
For more information about Adobe Analytics and the Adobe Analytics Specialization visit
About Search Discovery
Search Discovery is helping organizations transform their marketing organizations through the effective collection and use of data. Learn more at searchdiscovery.com.
Michael Helbling, Analytics Practice Lead