Newport Beach, California (PRWEB) January 27, 2015
Shea Homes Trilogy has been identified as the Lifestory Research 2015 America’s Most Trusted Active Adult Resort Home Builder for the third consecutive year. Trilogy by Shea Homes is among the nation’s largest active adult lifestyle builders, selling homes in Arizona, California, Florida, Nevada, North Carolina, Virginia and Washington.
“In our third year of performing the Lifestory Research America’s Most Trusted Active Adult Resort Home Builder Study, we found that consumers who are actively shopping for a new home remain focused on seeking out builders whom they trust,” said Lifestory Research President and CEO Eric Snider. “Given the significant financial business investment, as well as the required commitment of a builder to deliver a host of high quality amenities, consumers are focused on the trust they have in a home builder as they make a purchase decision.”
The Lifestory Research 2015 America’s Most Trusted Active Adult Resort Home Builder Study tracks builder brands in the top 27 housing markets in the United States, including the top active adult brands serving the housing market today. To qualify for inclusion in the national ranking of active adult builders, a builder had to be among the top builder brands in the United States and offer housing targeted toward active adults in multiple locations. More than 10,400 new home shoppers, over the age of 50, evaluated the active adult builders in this study.
Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.
As the Lifestory Research 2015 America’s Most Trusted Active Adult Resort Builder, Trilogy by Shea Homes produced a Net Trust Quotient Score of 114.9, followed in order by: (2) Toll Brothers, (3) Robson Communities, (4) Standard Pacific Homes, (5) Del Webb, (6) KHovnanian Homes, (7) Meritage Homes, (8) Taylor Morrison, and (9) Lennar.
Detailed information about the study can be found at http://www.lifestoryresearch.com/most-trusted/
About Lifestory Research
Headquartered in Newport Beach, Calif., Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, utilities, and organizations serving customers in their homes. We provide timely analysis that allows our clients to make informed decisions. Our research is backed by in-depth consumer and market intelligence that drives confident business decisions. http://www.lifestoryresearch.com
About America’s Most Trusted Award
America’s Most Trusted is a designation awarded to companies that provide services or products to customers in their home. The award was first established in 2012 by Lifestory Research, a national consumer research firm. Companies and categories currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, electric utilities, kitchen appliance brands, laundry appliance brands, and residential real estate brokerages. Awards are based upon the collection and evaluation of consumer surveys administered over the course of a 12 month time period.
Information from this press release must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2015 America’s Most Trusted Active Adult Resort Home Builder Study as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research. America’s Most Trusted is a registered trademark of Lifestory Research.