Idea Grove Publishes “B2B Guide to Developing a Social Media Strategy”

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B2B brands should embrace social media, not overlook it

Social media eBook
Social media is about so much more than posting a tweet or a photo and expecting sales to skyrocket. Instead, use social to build your audience and establish yourself as a leader in your field.

Idea Grove, an integrated PR and marketing firm specializing in enterprise technology clients, recently published a free eBook for B2B companies looking to improve their social media strategy. This guide includes social media marketing best practices as well as a step-by-step plan for building your own social strategy.

“The growth of social media is one of the most significant changes PR and marketing professionals have dealt with,” said Scott Baradell, Idea Grove president and founder. “Stories travel faster, journalists look for sources on Twitter and Facebook and, most importantly, brands can directly interact with their audience in ways that were never before possible.”

Many B2B companies struggle when trying to establish their brand on social for several reasons, including:

  •     Finding the right social platforms for their needs
  •     Establishing a strategy that makes the best use of those platforms
  •     Setting impossible expectations for your strategy

“Social media is about so much more than posting a tweet or a photo and expecting sales to skyrocket,” Baradell said. “Instead, use social to build your audience and establish yourself as a leader in your field. Laying this foundation will improve the chances of a prospect entering and traveling through your sales cycle.”

About Idea Grove
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.

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Taylon Chandler
Idea Grove
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