TotallyHer Media Launches TotallyKidz, Home to the Largest Independent Kids Publishers

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TotallyHer Media announced today the launch of TotallyKidz—a kids media business unit reaching 11.3 million monthly users. Following an exclusive partnership with Spil Games, TotallyKidz is now home to the largest independent kids publishers, and the second largest kids media property within comScore’s Family and Youth category (comScore, Dec. 2014).

TotallyHer Media, Evolve Media’s lifestyle publishing division dedicated to women and their families, announced today the launch of TotallyKidz—a kids media business unit reaching 11.3 million monthly users. Following an exclusive partnership with Spil Games, TotallyKidz is now home to the largest independent kids publishers, and the second largest kids media property within comScore’s Family and Youth category (comScore, Dec. 2014). By carefully selecting leading online and mobile publishers that reach kids in safe environments, TotallyKidz provides rich and engaging advertising experiences that entertain and captivate kids.

Understanding that kids are both future millennials and significant influencers of household spending, TotallyKidz was created to allow TotallyHer to bring its market knowledge, advertising solutions and brand sales experience to the kids and tween marketplace. Leveraging Evolve’s ad tech stack, TotallyKidz delivers high-impact, cross-channel rich media advertising solutions geared towards Fortune 500 brands. Along with proprietary advertising and publishing technologies, TotallyKidz utilizes hundreds of talented content professionals to provide premium content to its audiences.

As the only major collective of independent kids publishers, TotallyKidz recognizes that gaming—whether on PC, mobile, or tablet—is the true ‘first screen’ and requires kids’ full attention. Unlike those of traditional youth properties, the TotallyKidz audience includes independent kids who are more likely to seek out their own entertainment, as opposed to immediately reaching for the television remote. The TotallyKidz inventory is similarly unique in that it is comprised largely of in-game video advertisements—none of which can be fast-forwarded or skipped if the user wants to continue playing. Gaming is a lean-in, active experience, requiring continuous attention within the active viewport—thus making gaming the ‘first screen’ for kids.

As a key factor in the TotallyKidz launch, Spil Games further strengthened their partnership with TotallyHer in late 2014 to include the exclusive representation of GirlsGoGames.com. Prior to that, TotallyHer held a long-standing relationship with Spil Games through representation of their popular sites, AGame.com and GamesGames.com.

“In launching TotallyKidz, we are offering marketers an underserved but rapidly growing demographic—kids and tweens who actively choose PC, tablet, or mobile gaming over television viewing. Research proves that kids become brand loyal early— making them a critical component in effective advertising,” said Geoff Schiller, Chief Revenue Officer for Evolve Media. “TotallyHer has enjoyed lasting partnerships with various Fortune 500 youth-focused brands, and we look forward to presenting them with the TotallyKidz robust portfolio of sites.”

“As with all TotallyHer properties, the online and mobile publishers that reside under TotallyKidz have been carefully curated and vetted—ensuring that kids and tweens are playing games in the safest of environments, while advertisers can rest easy knowing that all inventory is COPPA and CARU compliant,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “We are excited to work with TotallyKidz publishers to successfully fill a significant void within the youth space.”
“At SPIL Games, we are excited to see our partnership with TotallyHer elevated through the launch of TotallyKidz,” said Mirjam Assink, Manager Advertising Sales USA, Spil Games.

About TotallyHer Media
TotallyHer (http://www.totallyhermedia.com) is a leading digital media, marketing and sales organization dedicated to women and their families. Committed to Everything She Loves, TotallyHer Media publishes a portfolio of award-winning women's, youth, and family properties that include Momtastic.com, theFashionSpot.com and AfterEllen.com. In 2014, Momtastic.com won an OMMA Award for Best Family/Women’s Interest Site, and was nominated by The Webby Awards for Best Parenting Site. theFashionSpot.com similarly won an OMMA Award for Best Fashion/Beauty Site in 2012. With 35 million unique visitors, TotallyHer’s scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC, an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.

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Annie Carone
Evolve Media
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