"The team at ZEDO has been a key and influential part of RT's digital monetization strategy..."
San Francisco, CA (PRWEB) February 02, 2015
ZEDO, the leading platform partners for publishers, today announced that Moscow-based global TV news network RT has partnered with ZEDO for its Advertising Operations (a.k.a. Adops). The key focus of this partnership is to streamline the advertising revenues from RT’s flagship online website http://www.rt.com and its five multilingual sister sites.
ZEDO leveraged the experience of its senior team to guide and advice RT on digital revenue strategies, including network relationships, ad server implementations and Programmatic inventory sales. ZEDO’s Ad Operations team will work closely with the Russia Today sales team to ensure optimum revenue from the digital properties. This includes, optimizing current revenue channels and also suggesting new revenue streams.
The ZEDO AdOps team includes industry experts with years of experience in publisher and agency ad operations.
"The team at ZEDO has been a key and influential part of RT's digital monetisation strategy, and we look forward to continuing to work together to optimise our extensive online portfolio," said Seraphina Davey, Head of Strategic Sales at RT.
ZEDO also leveraged its unique High Impact Formats to help RT increase its premium inventory offerings for advertisers. These premium units add additional inventory and revenue as well as guaranteed performance for Russia Today advertisers.
The award-winning RT network consists of three global news channels broadcasting in English, Spanish and Arabic, RT America broadcasting from a Washington, DC studio, RT UK airing from London, and a documentary channel RTDoc – in English and Russian. Today RT has a global reach of over 700 million people in 100+ countries. It is the #1 TV news network on YouTube, the world’s largest video sharing platform.
ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers, called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.