Today, content marketing is more popular than ever. And with good reason: it is cheaper than traditional marketing methods and, if done right, can be far more effective.
London, England (PRWEB UK) 3 February 2015
London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled How to Develop a Successful Content Marketing Plan. It in, it details the essential steps required to develop and implement a content marketing plan to deliver a strong return on investment for a fraction of the cost of traditional marketing approaches.
"Today, content marketing is more popular than ever. And with good reason: it is cheaper than traditional marketing methods and, if done right, can be far more effective," states Gimhani Gunasinghe, Head of Marketing with London School of Marketing. "To be successful, however, a content marketing strategy requires time, commitment and financial resources. If practised according to the steps explained in our latest whitepaper, the return on investment can be immense."
The paper explains the importance of a solid content marketing strategy, what it entails, and key steps required to deliver on it successfully. These steps include understanding your audience, setting clear and measurable goals, and measuring performance. This downloadable whitepaper joins a host of other valuable resources freely available to existing and prospective students.
"As content marketing becomes more popular, the volume of content online increases. It is therefore becoming harder to make content stand out, regardless of its quality," the whitepaper states. "This is why having a strong content marketing plan will help you. It will provide you with a bulletproof strategy for reaching your target audience efficiently, while making your content matter."
To download the whitepaper, please click here.
London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.