Images and emotions created by advertising must meaningfully connect the brand to consumers' long-term memories so that they stick with them at the point of purchase.
Chicago, IL (PRWEB) February 04, 2015
Ameritest, the communication research company, is leveraging a 25-year track record of measuring the effectiveness of advertising into a Brand Consulting Division that will help clients define what their brands stand for and show them how to bring them to life visually and verbally. According to Charles Young, CEO/Founder, Ameritest, “Smart advertisers don't just engage or entertain the consumer; they advertise to build their brands and drive profitability.”
The new business unit will be based in Chicago and led by 30-year brand marketing/strategy/research expert, Ralph Blessing, whose prior experience includes SC Johnson, Helene Curtis, Unilever and GfK. “In order to get the creative execution right, the brand strategy must come first,” notes Blessing. “Images and emotions created by advertising must meaningfully connect the brand to consumers’ long-term memories so that they stick with them at the point of purchase.”
Ameritest has built its reputation around visual communications: proprietary methods to study the complex interaction between pictures, words and music that make up the total communication experience. “Our approach turns the old adage that a ‘picture is worth a thousand words’ on its head; there is 'information' in a picture (the emotion-generating aesthetic content) that cannot be put into words,” notes Young.
Ameritest (http://www.ameritest.com) is a global leader in brand strategy and communication testing. With offices in Albuquerque, NM, Seattle, WA and Chicago, IL, the firm works with a diverse roster of clients and conducts brand and advertising research in over 37 countries on positioning, TV, web, digital, print, outdoor, radio and in-store.