Anderson Jones PR Launches Pinpoint Market Research to Meet Demand for Intelligent Insights and Actionable Marketing Plans

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New Market Research Company Helps Businesses Connect With Customers, Differentiate From Competitors and Convert Sales

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Anderson Jones PR today announced it is spinning off its research services into a new company called Pinpoint Market Research.

“We’ve been delivering strategic insights to our clients for years,” said Jennifer Jones president of Anderson Jones PR and Pinpoint Market Research. “Good research lets you pinpoint your target customer’s behaviors, attitudes and brand experiences so that you can connect with them while differentiating yourself from everyone else.”

Pinpoint Market Research is based out of Atlanta, GA and will focus on delivering:

  • Digital Personas details online behaviors, preferences and motivations
  • Competitive Matrix details competitive advantages in message and marketing
  • Brand Identity IQ examines brand market awareness, affinity and engagement
  • Messaging Strategies evaluating the messages and media that impact audience
  • Customer Journey Experiences to evaluate their total brand experience
  • Surveys and Polling that deliver "ownable" statistics for market leadership

“We are more than just a market research company,” Jones added. “We are strategists who transform data and information into actionable marketing plans. Most market research companies just hand over stacks of information, charts and graphs and leave it to the client to figure out what to do with the information. We deliver tactical plans and through a collaborative approach, we work with your teams to help you execute on the knowledge shared.”

Jennifer Jones will oversee both companies and Pinpoint Market Research is already drumming up interest from B2B and B2C companies, as well as colleges and universities who are seeking to grow their enrollment and admissions.

About Pinpoint Market Research
Pinpoint Market Research is a new kind of market research company that helps brands connect with customers and convert the sale through intelligent insights and actionable marketing plans.

About Anderson Jones PR
Anderson Jones PR is a full-service boutique public relations and social media engagement agency delivering integrated marketing services to start-ups and Fortune 500s.

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Jennifer Jones

Jennifer Jones
since: 01/2015
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