Liveclicker Adds Live Forecasting to RealTime Email

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Including Accurate, Up-to-the-minute Weather Forecasting within Email Increases Click-Through Rates by 10 Percent for AAA

Liveclicker, Inc. (http://www.liveclicker.com), a global innovator in delivering rich customer experiences across the web and email, today unveiled its RealTime Email LiveForecast tool. This new capability provides travel and tourism industry marketers the ability to deliver accurate weather forecasts in real-time email campaigns.

The LiveForecast solution enhances Liveclicker’s RealTime Email suite of tools that enables marketers to create personalized content for recipients at the moment they open their email messages. LiveForecast is a fully-customizable weather forecast solution that can be targeted to the opener’s date and location or to dates and locations chosen by the marketer. This feature enables travel industry marketers to deliver forecasts (up to seven days) in promotional emails or pre-trip messages. Online ticket agents, airlines, hotels, cruise liners and others in the industry can use this tool to inform and educate consumers about weather conditions and temperatures for different destinations. AAA is one travel organization currently leveraging and benefitting from the LiveForecast functionality.

“We used RealTime Email’s LiveForecast feature for our recent Travel Expo outreach targeted to more than 125,000 recipients,” said Nancy Weaver, senior manager eBusiness, AAA Ohio. “Using the LiveForecast feature, our click-through rates increased by 8-10 percent over expectations. We are excited to incorporate LiveForecast data into other messages, such as our destination campaigns, to drive engagement and increase response rates in 2015.”

“LiveForecast delivers enormous value to the travel and tourism industry by giving companies the ability to utilize important, relevant content to drive engagement,” said Justin Foster, co-founder and vice president of market development for Liveclicker. “Adding this personalized information to real-time email campaigns brings consumers closer to your service, product or brand, increasing stickiness of communications while driving revenues.”

ABOUT LIVECLICKER
Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands - from production through conversion - generate the most ROI from video. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers, Under Armour, OnlineShoes.com and many others drive higher consumer engagement and conversion. For more information, please visit: http://www.liveclicker.com.

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