Sponsoring NASCAR continues to give us the opportunity to engage with our consumers,” states Brenda Killingsworth, trade marketing manager for Reser’s.
Beaverton, Oregon (PRWEB) February 09, 2015
Reser’s Fine Foods and Joe Gibbs Racing (JGR) announce today that Reser’s Fine Foods will return in 2015 to sponsor Matt Kenseth in the No. 20 Joe Gibbs Racing Toyota in the NASCAR XFINITY Series. Reser’s Fine Foods will appear on JGR’s No. 20 Toyota five times during the 2015 season, starting with the race at Atlanta Motor Speedway on Saturday, February 28.
“Sponsoring NASCAR continues to give us the opportunity to engage with our consumers,” states Brenda Killingsworth, trade marketing manager for Reser’s. “From sampling product on the track, to creative promotions in retail stores across the country, our partnership with JGR provides a tremendous marketing platform to support our business.”
In 2014, Matt Kenseth earned one win, 10 top-five, and 15 top-ten finishes in the series. Kenseth will return in 2015 to pilot the Reser’s Toyota for five races and will be paired with Michael Wheeler, who makes his debut in the role of crew chief after several years as an engineer on JGR’s No. 11 Sprint Cup Series team. Kenseth raced in NASCAR’s XFINITY Series in 2013 for 16 starts, in what many viewed as a transition year with a new race team for the veteran driver. In 2013, Kenseth and his Reser’s team earned two victories, including Reser’s first win as a primary sponsor at Kansas Speedway, seven top-five, and 14 top-ten finishes during the season.
“I’m excited to work with Reser’s again this year,” said Matt Kenseth, “It has been a lot of fun representing their deli salad and baked side dish brands over the last few seasons, and I’m happy to know that we’ll be working together again. We were able to grab them a big win along the way, but I’d like to add to that total for them this year.”
The No. 20 Reser’s Fine Foods Toyota will appear in five races in 2015. The race schedule for the No. 20 Reser’s Fine Foods Toyota is as follows:
February 28: HISENSE 250, Atlanta Motor Speedway
March 14: NASCAR XFINITY MARCH PHOENIX RACE, Phoenix International Raceway
May 30: BUCKLE UP 200, Dover International Speedway
September 19: JIMMY JOHN'S FREAKY FAST 300, Chicagoland Speedway
October 17: KANSAS LOTTERY 300, Kansas Speedway
About Reser’s Fine Foods:
North American-based Reser’s is the leading provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous deli salads are a family favorite at picnics, BBQs and tailgaters. Founded in 1950, the company remains privately owned and operated and committed to providing delicious refrigerated foods for the supermarket and food service industries. Reser’s operates 16 facilities in the United States and Mexico and employs nearly 4,800 employees in the United States, Mexico and Canada. Visit http://www.resers.com or http://resers.com/resersracing for more information.
About Joe Gibbs Racing:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Sprint Cup Series teams, three NASCAR XFINITY Series teams and a driver development program. Its 2015 driver lineup consists of Denny Hamlin, Kyle Busch, Matt Kenseth, and Carl Edwards in the Sprint Cup Series. Meanwhile Daniel Suarez will run fulltime in the NASCAR XFINITY Series as one of JGR’s three teams with Erik Jones coming on board to run a partial schedule along with Busch, Hamlin and Kenseth. Cody Coughlin is currently in JGR’s driver development. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning three Cup Series championships, and four Nationwide Series owner’s championships along with more than 200 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.