The Bouqs Company Announces New Board and Team, An All-new User Experience, and Development Deal

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The Bouqs Company, an online flower delivery platform led by Founder & CEO John Tabis, has grown their LA-based team 3X and enhanced their platform in a move that is propelling the company to the forefront of the flower industry. These latest developments have put in the spotlight, leading to a deal with Trium Entertainment to develop a TV Series documenting the Founders’ global search for high quality, eco-friendly flowers.

The Bouqs Company’s Board of Directors, including Mr. Tabis, Co-Founder Juan Pablo Montufar, and Paul Ferris of Azure Capital Partners, welcomed Mich Mathews and Deborah Benton in January. Ms. Mathews, former CMO of Microsoft, brings extensive marketing, brand and leadership experience to the Board, while Ms. Benton, Partner at consumer-focused private equity fund Breakwater, will lend operational expertise developed as COO of several successful startups as well as 4 years of floral experience as EVP of Operations at Teleflora.

The company also tripled the team in under 5 months. Key hires include Christine Elfalan, who most recently served as Director of Product at eHarmony, and marketer Christie Kim, who joins the team from Hautelook. David Plafchan, formerly of Deutsch LA, joins to lead the Creative department, while early employee Leonard Lin rounds out the leadership team in Tech & Operations.

"2014 was killer for us, and it’s inspiring to hear the steady drumbeat of clients spreading the word about our flowers. We are so excited to work with our newly expanded team to continue to reinvent the floral supply chain and consumer experience. The amazing talent we've attracted is a testament to the growth we’ve achieved and the importance of the mission we've undertaken.” said Tabis.

The company recently launched a newly revamped site for mobile and desktop, overhauling the shopping and checkout process for a more streamlined experience. Maintaining the company’s signature flat pricing, free shipping, customizable subscriptions, and volcano-sourced flowers, the site is even more simplified to ensure quick and easy ordering.

The company has also entered into a development agreement with Eric Day and Mark Koops (The Biggest Loser, Masterchef) of Trium Entertainment to develop an original unscripted TV series chronicling the growth and operations of the company’s international network of responsible flower farms. The show will follow the Founders, who are close friends from their college years, as they search the globe for top quality, responsible blooms to delight clients across the country.

About The Bouqs Company: The Bouqs Company is the premier source for fresh, easy and affordable flower delivery. Ordering farm-direct, eco-friendly stems has never been easier with flat pricing, free shipping, and customizable subscriptions. Learn more at

About Azure Capital Partners: Azure Capital Partners is a San Francisco-based venture capital firm with over $750 million in assets under management. Azure invests in early stage technology companies and serves as trusted advisors to some of the most successful companies of the past decade, including Julep, VMware, Bill Me Later, Calix, Cyan, and TripIt (acquired by Concur). Learn more at

About Trium Entertainment: Mark Koops and Eric Day have been at the cutting edge of creating innovative content for more than a decade. Together, they’re responsible for developing, creating and showrunning over 1000 hours of programming, including unscripted blockbusters The Biggest Loser and Masterchef, and scripted hits such as The Office, Ugly Betty, and The Tudors. Learn more at

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David Plafchan

Shelley Reinstein
Autumn Communications
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