New VP, Director of Analytics at BKV Advertising Agency

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Beverly Wright, PhD Joins the BKV Team

Atlanta advertising agency BKV has hired Dr. Beverly Wright to lead the analytics team. Beverly brings over twenty years of marketing research and analytics experience from corporate, consulting and academia to her new role at BKV. In her consultative role for both nonprofits and for profit businesses, she solved critical issues through the use of modeling and advanced analytics.

Beverly has earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association.

In her role at BKV, Beverly will work with client teams to advance the application of analytics, and help discover business objectives and encourage data-driven decisions through analytics and insights. Her philosophy is based on three pillars:

1. It’s all about people. Whether a deep dive into consumers or a simple look at market trends and movements, analytics should focus on the human element at every step.
2. Find the right tool. If a scenario calls for a different technique, she’ll work to apply the right capability.
3. Results are actionable. The best analysis won’t benefit a client unless the results are relevant and communicated in a way that resonates and addresses the real issues.

Beverly is motivated and prepared to jump in on all of BKV’s analytics tasks. She mentions, “I look forward to working with our clients to help them with their strategic, marketing, operational, and tactical goals by bringing advanced analytics and modeling tools to the forefront of their decision-making process.”

Maribett Varner, President of BKV explains, “We believe that adding Beverly to the BKV arsenal will benefit our current clients as well as prospective ones. Her immense experience and skills will bring new opportunities and possibilities to our growing analytics team.”

Dr. Beverly Wright regularly presents at professional and academic conferences, as well as publishes articles in various business journals. Her work will also appear on the BKV marketing blog.

About BKV
BKV is a full-service direct and digital advertising agency that specializes in using data-driven strategies that drive business results. BKV’s client portfolio includes local, national and global brands. The agency provides digital and traditional media services, including creative design, web development, CRM, paid media (online and offline), SEO, Social Media, Digital PR, Direct Mail, DRTV, Database Management, Analytics and Data Modeling. For more information, visit http://www.bkv.com.

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Virginia Doty
BKV
+1 404.233.0332 Ext: 105
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