The Advantages of Being Human in a Consumer World: RealityCheck Consulting’s Founding Partner Addresses Marketing Research and Consumer Insights Conference

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Jim Chastain, founding partner of qualitative research firm RealityCheck, will deliver a presentation entitled, The Advantages of Being Human in a Consumer World, to over 500 members of the marketing research and brand management community at the Quirk’s Marketing and Insights Conference. The conference takes place in Brooklyn, New York on February 23rd and 24th.

Before we can make big, human connections with people, as brands we have to talk with the human part of them when doing qualitative research.

Jim Chastain, founding partner of qualitative research firm RealityCheck, will deliver a presentation entitled, The Advantages of Being Human in a Consumer World, to over 500 members of the marketing research and brand management community at the Quirk’s Marketing and Insights Conference. The conference takes place in Brooklyn, New York on February 23rd and 24th.

“I’ve always been fascinated by human nature and how it always, always drives marketing—whether we realize it or not,” says Chastain. “One thing I've learned is that before we can make big, human connections with people, as brands we have to talk with the human part of them when doing qualitative research.”

Some of the ideas that Chastain will be discussing at the markerating research conference are; how to create positive narrative environments, engagement through RealityCheck’s proprietary Attunement process, listening with the 3rd Ear, and how to better utilize online environments for contemporary conversations.

Key takeaways from the presentation include; new methods to get the most actionable insights in today’s marketing environment, new technique ideas for generating insights, and, the benefits for CPG brands in connecting to their consumers on a human level.

To learn more about RealityCheck, visit http://www.RealityCheckInc.com. You can also read Jim Chastain's latest article on "Qualitative Consumer Research and Human Nature" here: http://realitycheckinc.com/qualitative-research-and-human-nature

About Jim Chastain and RealityCheck Consulting.

Jim Chastain has over 30 years of experience working with a wide range of Fortune 500 consumer packaged goods clients, with an emphasis on consumer insights, marketing, and brand strategy. Chastain has worked in advertising agencies around the world and started RealityCheck in 1996.

The qualitative consumer research firm is a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and master storytellers.

From moderation and recruitment, to field management and analysis, RealityCheck uses cutting-edge techniques and technology to humanize market research.

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Jim Chastain
@JimChas
since: 05/2010
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