Rocking it in Tribeca for Fashion Week

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As New York Fashion Week draws to a close, ‘How to be a Redhead’ founders Stephanie and Adrienne Vendetti do a social media takeover at Tribeca’s Duane Street Hotel, an Independent Collection hotel.

As New York Fashion Week draws to a close, ‘How to be a Redhead’ founders Stephanie and Adrienne Vendetti do a social media takeover at Tribeca’s Duane Street Hotel, an Independent Collection hotel.

“As a hotel that embraces the fashion-forward neighborhood of Tribeca, Duane Street Hotel strives to constantly provide a unique angle and fresh take on the activities of Fashion Week," said Independent Collection Area General Manager Gary DeSoiza.

Despite freezing temperatures, Spring 2015 New York Fashion Week is heating up. At Duane Street Hotel, a boutique hotel in Tribeca, founders of the ‘How to be A Redhead’ brand Stephanie and Adrienne Vendetti are poised to take over the hotel’s social media while attending fashion shows and industry events.

“Duane Street Hotel always celebrates Fashion Week, and, like the shows themselves, it looks a little different each time,” said Area General Manager Gary DeSoiza. “As a hotel that embraces the fashion-forward neighborhood of Tribeca, Duane Street Hotel strives to constantly provide a unique angle and fresh take on the activities of Fashion Week. It will be exciting to see what Stephanie and Adrienne produce.”

Stephanie and Adrienne Vendetti are sisters, best friends, natural-born redheads and founders of ‘How to Be a Redhead,’ a brand focused on empowering every redheaded woman to feel confident and look amazing. The sisters have coined the phrase “Rock it Like a Redhead” as their bold tagline for blog posts and social media photos. The red-headed mavens have previously done fashion shoots for their brand at the hotel and began their stay on Monday with another photo shoot in one Duane Street Hotel’s fashion forward guestrooms.

The sisters will take over Duane Street Hotel’s social media during their stay while capturing all the sights and sounds of Mercedes-Benz Fashion Week, which began on February 11 and continues through February 19. Follow Duane Street Hotel for a look behind the curtain and a front row seat to watch and learn how a redhead rocks it for fashion week.

Twitter: @DuaneStHotel │Instagram: duanesthotel │Facebook: DuaneStreetHotel
**Duane Street Hotel is not an official sponsor or otherwise affiliated with Mercedes-Benz Fashion Week.**

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About Duane Street Hotel: Old New York meets European sensibility at Duane Street Hotel, a charming 43-
room boutique Tribeca hotel which embodies all that is downtown New York – modern, stylish and undeniably fresh. The perfect place to return to after days and nights of exploring Tribeca’s storied streets; you will enjoy relaxed comforts in a charming and stylish setting. From this peaceful reprieve, thoughtful services and amenities make each stay comfortable and convenient. Duane Street Hotel is a member of HHM’s Independent Collection, a growing collection of smaller, boutique lifestyle hotels located in truly unique neighborhoods of gateway cities across the US. Hotels of the Independent Collection are created for the independently minded traveler.

About The Independent Collection: The IC is a growing collection of cultivated and intimate lifestyle hotels located in unique residential neighborhoods of gateway cities across the US. Founded in New York in Tribeca and then Brooklyn, it has grown to Boston’s West End, Midtown Village in Philadelphia, Washington’s Capitol Hill and Georgetown, down to Miami’s South Beach and west to Hotel Milo Santa Barbara across the last five years. This distinctive hotel concept is renowned for its authentic connection to the local communities, personalized service and residential comforts. Independent Collection hotels are created for the independently minded traveler and invite guests to experience the true spirit of the city.

About HHM: Formerly known as Hersha Hospitality Management, HHM operates 115 hotels across the United States. It provides turnkey hotel management, asset management and receivership for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group. HHM also operates 28 independent hotels ranging from The Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the Larkspur Landing hotels, all-suite extended stay properties in Northern California and the Pacific Northwest. Its highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors.

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