(PRWEB) March 09, 2015
Watson-Marlow Pumps Group announced today that it has changed its name to Watson-Marlow Fluid Technology Group to better reflect the evolution of the company from its roots as a manufacturer of niche peristaltic pumps and tubing, to its current position as a world leader in fluid path technology.
Our company now encompasses seven distinct brands which, combined, deliver a complete suite of fluid technology solutions to the biopharmaceutical, industrial, food and beverage, mining, environmental and OEM market sectors. The name change follows the recent acquisition of BioPure, which signalled the company’s strategic move to offer a wider range of solutions to the biotechnology and pharmaceutical markets.
Watson-Marlow has moved beyond its traditional peristaltic pump business through selective product and market sector diversification, highlighted by the additions of MasoSine (sinusoidal pumps for use in the food and beverage sector), Flexicon (filling systems and associated equipment, used in the biopharmaceutical aseptic filling sector), BioPure (aseptic tubing connection systems, used in the biopharmaceutical process sector) and non-pump transfer tubing development.
Our Watson-Marlow direct sales companies employ a market sectored approach to successfully leverage these new and associated products to grow sales of our niche peristaltic and sinusoidal pumps and associated fluid path technologies.
Reflection of Today’s Portfolio:
Commenting on the name change, Watson-Marlow Fluid Technology Group's President, Jay Whalen, said: “Our new name unifies our growing portfolio of fluid path technologies, it is a better expression of who we are, and a reflection of the growing portfolio of businesses and opportunities that sit within our group. Our sector market focus, combined with the recent acquisition of BioPure gave us the opportunity to rethink the way we present ourselves to the market. We can no longer simply be defined as a niche pump or tubing company: we now offer customers a much more holistic offering”.
This re-presentation of the company cements our position as a business that never stands still and is committed to embracing change and innovation. This is what our customers deserve and expect from our business and this evolution demonstrates that approach in a positive and sustainable way.
Watson-Marlow Fluid Technology Group has a global network of operations including seven factories and 28 direct sales offices, is part of the Spirax-Sarco Engineering Group plc and is headquartered in Falmouth, UK.
For more information about Watson-Marlow, call (800) 282-8823, email: info(at)wmftg(dot)com, or visit our website at http://www.wmftg.com.
Attn. publishers: Please refer all sales inquiries to Doreen Goodrich, Marketing Communications Manager,
Watson-Marlow Fluid Technology Group
Phone: 978-988-5309; Email: Doreen.goodrich(at)wmftg(dot)com
Watson-Marlow Fluid Technology Group (WMFTG) is the world leader in niche peristaltic and sinusoidal pumps and associated fluid path technologies. Founded on nearly 60 years of supplying engineering and process expertise and with over one million pumps installed worldwide, our pumps are tried, tested and proven to deliver.
WMFTG is a wholly owned subsidiary of Spirax-Sarco Engineering plc (LSE: SPX), a global organization employing approximately 5,000 people worldwide. Watson-Marlow Fluid Technology Group comprises seven established brands, each with their own area of expertise, but together offering our customers an unrivalled breadth of solutions for their pumping applications:
- Watson-Marlow Pumps: peristaltic tube pumps for pharmaceuticals and industry
- Watson-Marlow Tubing: precision tubing for pumping and other purposes, in a range of materials
- Bredel: heavy duty hose pumps
- Alitea: unique peristaltic solutions for OEM customers
- Flexicon: aseptic filling and capping systems
- MasoSine: gentle sinusoidal pumps for food, chemical and cosmetics applications
- BioPure: advanced single-use tubing connector systems