Start-up Tu Me® Beverage Company Makes Major Splash at LA Fitness

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Turmeric has been used for over three thousand years as a natural remedy for combating inflammation, and Tu Me’s proprietary formula is the only health and fitness drink created to provide the healing benefits of turmeric. With Tu Me your body can rebuild and recover faster.

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Tu Me Beverage Company is quickly carving out its place among people who work out hard and work out often and seek a healthy, tasty recovery alternative to today’s sugary hype sports drinks.

Tu Me, the all-natural turmeric-infused sports drinks powered with turmeric, vitamins, antioxidants and electrolytes and only 5 calories per serving, hit the ground running for 2015 with new friends and partners. Tu Me co-founders, (father and daughter) Nasir and Shaina Zaidi celebrated their newly acquired ‘corporate approval’ from LA Fitness International, the California-based sports club with more than 700 clubs nationwide. Tu Me has also been slated to partner with AVT, Inc., a leading manufacturer of ‘healthy living’ vending machines.

As part of a growing number of companies tuning in to the consumer trend toward healthy alternatives, both LA Fitness and AVT recognized the benefits of category leading Tu Me. For the Tu Me team, it’s a great opportunity. Says Nasir, “LA Fitness and AVT are tops in their business. If they’re making a product available in a healthy vending machine, inside a health club - that product better also provide real health benefits to the consumer -- and Tu Me does.”
Turmeric has been used for over three thousand years as a natural remedy for combating inflammation, and Tu Me’s proprietary formula is the only sports drink created to provide the healing benefits of turmeric. With Tu Me your body can rebuild and recover faster.

Tu Me can be found in LA Fitness locations featuring the new AVT Healthy vending machines across Southern California, and expects to be rolled out with the vending machines nationwide.

“Today’s consumers are smarter, more health conscious, and more aware of the importance of recovery after workout,” says Shaina. “They want to reach for a sports drink with real health benefits, and that’s Tu Me.” By showcasing Tu Me in AVT health conscious vending machines, LA Fitness is offering club members more than an alternative sports drink; they’re getting the proven health benefits of turmeric.

About Tu Me Beverage Company
It is often said “necessity is the mother of invention.” Necessity and turmeric is the root of inspiration for Nasir and Shaina, a father/daughter team from Burbank, California, who set out to create Tu Me turmeric infused water, a healthy alternative to sugary sports drinks. Shaina, a former professional basketball player was in need of a healthy alternative to combat the pain and inflammation that takes its toll and comes with the territory for any athlete, especially professionals. The need inspired Nasir to call on his Mothers herbal remedies, and experiment with turmeric, eliminating the bitter taste, and capitalizing on the inflammation-fighting potency of ‘curcumin’, the key active ingredient found in the 3000 year old ancient healing herb. Hundreds of gallons later, with recipe in hand, the Zaidis joined forces with a renowned food chemist, and Tu Me was born. Drink Tu Me because...every day is a chance to get stronger.

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Lindsey Waterhouse
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Shaina Zaidi
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since: 11/2012
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