Keeping consumers engaged by delivering information and insights from across the market can eliminate this leakage - enabling car buyers to come to quicker decisions, while helping dealers sell more cars.”
Austin, TX (PRWEB) March 03, 2015
CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced another partnership with a leading provider of dealership websites, DealerInspire. An advanced website platform for the automotive industry, DealerInspire has integrated CarStory Market Reports, a free merchandising tool and lead source, into its award-winning website platform. To date, over 3,000 dealers now have access to CarStory Market Reports.
“Today’s auto shoppers use 24 research touch points in their car buying process. Every time a consumer leaves a dealer website to find more information, it is a lost opportunity. Keeping consumers engaged by delivering information and insights from across the market can eliminate this leakage - enabling car buyers to come to quicker decisions, while helping dealers sell more cars,” said Chad Bockius, Chief Marketing Officer of CarStory. “We are pleased that DealerInspire, a truly progressive website provider and one that places a high value on customer experience, has adopted our reports to help their dealers convert more browsers to buyers."
In a recent survey, CarStory discovered that 67% of consumers want to understand a vehicle’s pricing relative to similar models in their area and 73% of consumers want to better understand the value of the vehicle they are considering. CarStory Market Reports fill this information gap right from the dealer website, offering local, real-time insights on every vehicle on the lot, including detailed market comparisons, mileage assessments relative to similar vehicles on the market, as well as the vehicle features valued most by other consumers. Furthermore, the reports analyze the vehicles consumers are comparing online and intelligently recommend alternatives that are most likely to convert that shopper – an industry first.
“CarStory Market Reports are a great, new solution that help dealers gain customer confidence in the used vehicles on their lots. We believe the reports will shorten the sales process by encouraging faster purchasing decisions and by helping dealers more rapidly move shoppers from online researchers to on-the-lot buyers,” said Joe Chura, CEO of DealerInspire. “We are happy to be among the first website providers to offer our dealers CarStory Market Reports and are convinced the reports will become a de facto requirement for used vehicle listings in the future.”
In addition to the integration on DealerInspire websites, CarStory Market Reports are also available from website providers Wayne Reaves and AutoCorner LLC, both of which specialize in independent dealer websites.
CarStory Market Reports’ insights are generated from a combination of more than four million real-time used vehicle listings and crowdsourced data from over eight million searches a week that help move consumers from online shoppers to on-the-lot buyers. Powered by Vast, the industry-leading big data platform for more than 300 automotive marketplaces, the reports give car buyers the present-day “story” of a vehicle – educating them on the features most valued by other consumers and validating pricing with real-time market data. The reports also serve as a powerful customer engagement tool for dealership sales personnel, providing a virtual walk around of every vehicle on the lot. With multiple pre-owned models, makes and years for sale at each dealership, the reports help ensure that each salesperson has the important details on the vehicle he/she is showing, which, in turn, can help them convert.
CarStory is the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences. CarStory Market Reports synthesize over four million real-time used vehicle listings with crowdsourced data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. Learn more at CarStory.com
Vast is the premier provider of big data solutions for life’s biggest purchases. Vast’s industry-leading big data platform and applications are currently in use at many of the largest automotive, real estate and travel businesses in the world. Vast serves Global 1,000 companies, including AOL and Southwest Airlines, and powers more than 300 automotive marketplaces. Learn more at Vast.com.
DealerInspire offers award-winning customized solutions in website building that create sites that are as unique as the companies we serve. Adaptive, responsive technology provides a clean web experience from any device. Some of the largest dealerships in the US have seen increases in lead conversions of well over 50% after switching to the Inspire platform. The analytics dashboard allows administrators to monitor true ROI, SEM, SEO, social and more. DealerInspire is built by dealers, for dealers. Learn more at DealerInspire.com.